Marketing Automation Strategist
2 weeks ago
Established in 2015, BMS Performance is a leading provider of HR software solutions trusted by over 100,000 businesses worldwide. Our company is the Number 1 HR Software provider in the market, transforming how small businesses manage and streamline all HR tasks. We are seeking a highly skilled Marketing Automation Specialist to join our fast-growing demand generation team.
This role will play a pivotal part in shaping the marketing automation processes of the organisation. Key responsibilities include:
- Identifying target audiences and building segments on Marketo
- Understanding the context for demand generation campaigns within the overall marketing strategy and the customer journey
- Using briefing documents for each campaign to record campaign objectives and KPIs
- Creating master campaigns by leveraging scalable email templates and supporting campaign localisation
- Managing a busy schedule of campaigns
- Managing lead routing process from Marketo to Salesforce, including lead capture, lead nurturing, lead conversion, and lead queuing
- Supporting the growth, clean-up, and segmentation of the contact databases to maximise campaign performance
- Creating a knowledge base with identification of best practices, business cases, and ensuring these are shared with internal stakeholders
- Supporting training related to automated demand generation and lead management
- Analysing and optimising campaigns using A/B testing to optimise performance
No prior experience with our company is necessary, but you should meet the following criteria:
- Business degree, Marketing degree, or a related field
- Expert in using Marketing Automation Platforms such as Marketo, Hubspot, Pardot, Eloqua, and Salesforce Marketing Cloud
- Strong experience in marketing automation campaign definition and deployment
- Experience in project/program management
- Experience with digital analytics
- Strong understanding of information architecture, user experience, digital marketing
- Strong experience with campaign localisation process and deployment
This role offers a competitive salary of £38k-£42k, 25 days holiday + bank holidays, and a range of benefits including Perkbox Discounts and a Free breakfast club every Monday.
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