Marketing Automation Strategist

2 weeks ago


Manchester, United Kingdom BMS Performance Full time

Established in 2015, BMS Performance is a leading provider of HR software solutions trusted by over 100,000 businesses worldwide. Our company is the Number 1 HR Software provider in the market, transforming how small businesses manage and streamline all HR tasks. We are seeking a highly skilled Marketing Automation Specialist to join our fast-growing demand generation team.

This role will play a pivotal part in shaping the marketing automation processes of the organisation. Key responsibilities include:

  • Identifying target audiences and building segments on Marketo
  • Understanding the context for demand generation campaigns within the overall marketing strategy and the customer journey
  • Using briefing documents for each campaign to record campaign objectives and KPIs
  • Creating master campaigns by leveraging scalable email templates and supporting campaign localisation
  • Managing a busy schedule of campaigns
  • Managing lead routing process from Marketo to Salesforce, including lead capture, lead nurturing, lead conversion, and lead queuing
  • Supporting the growth, clean-up, and segmentation of the contact databases to maximise campaign performance
  • Creating a knowledge base with identification of best practices, business cases, and ensuring these are shared with internal stakeholders
  • Supporting training related to automated demand generation and lead management
  • Analysing and optimising campaigns using A/B testing to optimise performance

No prior experience with our company is necessary, but you should meet the following criteria:

  • Business degree, Marketing degree, or a related field
  • Expert in using Marketing Automation Platforms such as Marketo, Hubspot, Pardot, Eloqua, and Salesforce Marketing Cloud
  • Strong experience in marketing automation campaign definition and deployment
  • Experience in project/program management
  • Experience with digital analytics
  • Strong understanding of information architecture, user experience, digital marketing
  • Strong experience with campaign localisation process and deployment

This role offers a competitive salary of £38k-£42k, 25 days holiday + bank holidays, and a range of benefits including Perkbox Discounts and a Free breakfast club every Monday.



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