Strategic Global Field Marketing Leader
4 weeks ago
Job Title: VP Marketing
Job Summary:
Epsilon is seeking a strategic and innovative Global Field Marketing Leader to drive the execution of field marketing, lead generation, and sales support initiatives on a global scale for Epsilon's Mid-Market team. The ideal candidate will have a proven track record in tactical marketing program execution, including events, sponsorships, promotions, awareness initiatives, and lead generation activities.
Key Responsibilities:
- Develop and implement global field marketing strategies to support tactical marketing programs and initiatives for Epsilon Mid-Market.
- Lead a team of marketing professionals to execute field marketing campaigns, lead generation activities, and sales support programs worldwide.
- Ensure alignment and consistency in messaging and execution across regional teams.
- Manage relationships with external partners, vendors, and agencies to support marketing efforts.
- Analyze performance metrics and KPIs to track the effectiveness of marketing programs and optimize results.
- Collaborate with cross-functional teams, including sales, product, and marketing, to drive integrated marketing campaigns tailored to the mid-market segment.
- Stay abreast of industry trends and best practices in field marketing and lead generation to drive innovation and competitive advantage for Epsilon Mid-Market.
Requirements:
- 10+ years of experience in field marketing, lead generation, or related roles.
- Proven success in executing global marketing programs and initiatives.
- Strong leadership and team management skills.
- Bachelor's degree in Marketing, Business, or related field preferred.
- MBA in related field is a plus.
- Experience with the Mid-Market segment.
- Ability to thrive in a fast-paced and dynamic environment.
- Excellent communication and collaboration abilities.
About Epsilon:
Epsilon always puts people first. Everything we do is done as a team, with integrity and accountability. We focus on what works and what's right, not what's easy and accepted. When you're one of us, you run with the best. You're part of a company with industry-leading technology, with the opportunity to work on projects for some of the world's biggest brands. Our people have the talent, tools and passion to do epic things together—for our clients, for consumers and for our community.
Benefits:
We know that we have some of the brightest and most talented employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.
We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City.
As part of our dedication to enhance our inclusive and diverse workforce, Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and maternity, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.
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