Global Field Marketing Leader
5 days ago
Job Title: Global Field Marketing Leader
Job Description:
Epsilon is seeking a strategic and innovative Global Field Marketing Leader to drive the execution of field marketing, lead generation, and sales support initiatives on a global scale for Epsilon's Mid-Market team. The ideal candidate will have a proven track record in tactical marketing program execution, including events, sponsorships, promotions, awareness initiatives, and lead generation activities.
Key Responsibilities:
- Develop and implement global field marketing strategies to support tactical marketing programs and initiatives for Epsilon Mid-Market.
- Lead a team of marketing professionals to execute field marketing campaigns, lead generation activities, and sales support programs worldwide.
- Manage relationships with external partners, vendors, and agencies to support marketing efforts.
- Analyze performance metrics and KPIs to track the effectiveness of marketing programs and optimize results.
- Collaborate with cross-functional teams, including sales, product, and marketing, to drive integrated marketing campaigns tailored to the mid-market segment.
Requirements:
- 10+ years of experience in field marketing, lead generation, or related roles.
- Proven success in executing global marketing programs and initiatives.
- Bachelor's degree in Marketing, Business, or related field preferred.
About Epsilon:
Epsilon is a leading marketing technology company that helps brands personalize experiences for millions of people. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements.
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