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Head of Events and Strategic Partnerships

1 month ago

London, Greater London, United Kingdom Frieze Publishing Ltd. Full time

Frieze Publishing Ltd. is a leading platform for modern and contemporary art, dedicated to artists, galleries, collectors, and art enthusiasts worldwide.

About the Role

We are seeking an experienced Head of Events and Strategic Partnerships to lead our events team and develop strategic partnerships with art institutions and organizations. As a key member of our senior leadership team, you will be responsible for creating and implementing event strategies that drive audience growth, engagement, and satisfaction.

Responsibilities
  • Develop and implement event strategies to attract and engage current and new prospective audiences and VIP attendees, ensuring their satisfaction and encouraging repeat attendance at Frieze fairs and events.
  • Collaborate with our Fair Directors, VIP Director, Frieze 91, Partnerships, and Studios teams to align regional events with appropriate audiences, strategically inviting guests based on event formats and creating events based on regional cultivation needs and encouraging membership.
  • Collaborate with institutions and hosts to create compelling programming and secure notable speakers for these events.
Partner Events
  • Provide strategic advice and guidance to our Partnerships team on sponsored event planning, ensuring successful outcomes for both Frieze audiences and partners' audiences.
  • Work closely with clients to deliver high-quality events and the quantity and quality of guests, maximizing partner return on investment and fostering long-term relationships.
Event Planning and Execution
  • Oversee the end-to-end management of all events across the company, including budgeting, scheduling, venue selection, catering, staffing, and logistics.
  • Conduct site visits and pre-event preparations to anticipate and address any potential issues, ensuring seamless event experiences.
  • Coordinate with internal and external stakeholders, including hosts, institutions, galleries, and vendors, to ensure successful event delivery.
  • Work with our digital teams to develop digital solutions for manual administrative processes, RSVP collation, invite reminders, data collection, CRM Database collation, and maintenance of historical data.
Strategic Advisory Role
  • Offer strategic advice and insights to our senior teams, including the VIP Director and Fair Directors, to shape the overall event strategy.
  • Provide input on region-event matching, guest selection, and event formats to optimize audience engagement and satisfaction.
  • Strategically schedule events to ensure minimal internal competition and avoid conflicts with events organized by third parties or clients.
  • Coordinate with various departments and stakeholders to establish a comprehensive event calendar that optimizes attendance and maximizes overall impact.
  • Conduct thorough research and analysis of industry events to identify potential conflicts and proactively adjust our event schedule to avoid overlap and audience fragmentation.
People Management
  • Recruit, train, and manage an Events Assistant to provide support in event planning and execution.
  • Oversee the recruitment process for an Events Manager before each fair (4 times a year for 6 months of the year), ensuring qualified candidates are identified and selected.
  • Manage 25% of the responsibilities of the Website Assistant related to website listings for events, ensuring accurate and up-to-date event information is listed on the website.
Budget Management
  • Gather quotes and run budgets for all events across the business, ensuring maximum impact of spend per guest and qualitative budgeting across events.
About You
  • Extensive experience in events production and management, preferably in the art sector.
  • Proven experience leading a team and working autonomously, with excellent project management skills.
  • Experience in recruiting team members, managing budgets, and tracking expenses.
  • Advanced Microsoft Excel knowledge and proficiency in using guest list software and RSVP software.
Salary

£80,000 - £100,000 per annum, depending on experience.