CRM Strategy Director

6 days ago

Glasgow, Glasgow City, United Kingdom Massive Rocket | Global Braze & Snowflake Agency Full time
About the Role

We are seeking a highly skilled and experienced CRM Strategy Team Lead to join our team at Massive Rocket | Global Braze & Snowflake Agency. As a key member of our CRM department, you will be responsible for leading and managing a team of CRM strategists, developing and implementing CRM strategies for clients, and delivering against their key performance indicators (KPIs).

Key Responsibilities
  • Develop and orchestrate CRM strategies for clients, focusing on leveraging data to measure and generate return on investment (ROI) and deliver against their KPIs.
  • Demonstrate strong presentation skills and craft compelling, strategic, and visually appealing decks for senior clients using data and insight.
  • Demonstrate understanding of the client's strategic goals and deliver communication plans across complex or major projects, ensuring they are optimized against client strategies, with a focus on how to leverage data and technology to deliver more effective customer journeys.
Team Leadership & Development
  • Oversee a team of CRM strategists, ensuring adherence to the standards and practices of the Practice and Massive Rocket.
  • Ensure that CRM strategists' work is held accountable according to Massive Rocket standards for quality, speed, and execution.
  • Support and input into the creation of discipline knowledge to be shared through the agency via sharing of key principles, industry updates, case studies, and education sessions.
  • Conduct regular one-on-one meetings with team members for performance feedback, skill development, and growth according to the Capability Matrix.
  • Participate in the recruitment process and candidate selection to ensure the team is staffed with skilled individuals who align with the team's objectives and culture.
Requirements
  • Minimum 10+ years of CRM experience, with 5 years in a CRM strategy position in an agency, consultancy, or a client-side.
  • Experience presenting complex strategies, translating goals and insights into value propositions, and connecting your strategy to achievable and coherent activation plans.
  • Experience using data to evaluate the effectiveness of customer communications and in using these results to plan future campaigns, regarding audience, next best actions, content, and timing frequencies.
  • In-depth knowledge of CRM and technologies, with expertise in CRM platforms such as Salesforce, Microsoft Dynamics, or other similar platforms.
  • Strong analytical skills and experience in analyzing CRM data to derive insights and inform decision-making.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex concepts to diverse audiences.
  • Proven ability to drive results, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.
  • Experience in providing CRM consulting or advisory services to clients is a plus.
  • English at C1 level.

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