Head of Commercial Analysis
1 day ago
Head of Commercial Analysis
Company OverviewJATO Dynamics Ltd is a leading provider of automotive market intelligence, serving clients globally with the world's most complete and accurate automotive data and insights.
Salary$120,000 - $180,000 per annum, depending on experience and location.
About the RoleWe are seeking a Head of Commercial Analysis to develop and execute strategic marketing programs to drive brand awareness, strengthen the JATO brand, and generate leads resulting in a robust sales pipeline.
Key Responsibilities:- Develop and execute a comprehensive global demand generation strategy aligned with the company's overall product and business objectives.
- Implement global lead generation programs and campaigns across various channels, including email marketing, content marketing, social media, ABM, search engine marketing (SEM), search engine optimisation (SEO), and events.
- Collaborate with the Product Marketing, PR, and Content Marketing teams to support the development of relevant and engaging content across all stages of the buyer's journey.
- Establish key performance indicators (KPIs) and track the effectiveness of demand generation programs using analytics tools and reporting.
To be successful in this role, you will need:
- A deep understanding of local market marketing analytics and the ability to work with data-driven metrics.
- Strong leadership and team management skills, with the ability to motivate and inspire a diverse group of talented marketers.
- Previous experience working across multiple channels, including event marketing, content marketing, and digital.
- Solid understanding of SEO principles, content optimisation, and keyword research.
JATO Dynamics Ltd offers a range of benefits to its employees, including:
- A competitive salary package.
- Ongoing training and professional development opportunities.
- A dynamic and supportive work environment.
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