Head of Commercial Analysis

1 day ago


Uxbridge, United Kingdom JATO Dynamics Ltd Full time
Job Title

Head of Commercial Analysis

Company Overview

JATO Dynamics Ltd is a leading provider of automotive market intelligence, serving clients globally with the world's most complete and accurate automotive data and insights.

Salary

$120,000 - $180,000 per annum, depending on experience and location.

About the Role

We are seeking a Head of Commercial Analysis to develop and execute strategic marketing programs to drive brand awareness, strengthen the JATO brand, and generate leads resulting in a robust sales pipeline.

Key Responsibilities:
  • Develop and execute a comprehensive global demand generation strategy aligned with the company's overall product and business objectives.
  • Implement global lead generation programs and campaigns across various channels, including email marketing, content marketing, social media, ABM, search engine marketing (SEM), search engine optimisation (SEO), and events.
  • Collaborate with the Product Marketing, PR, and Content Marketing teams to support the development of relevant and engaging content across all stages of the buyer's journey.
  • Establish key performance indicators (KPIs) and track the effectiveness of demand generation programs using analytics tools and reporting.
Requirements

To be successful in this role, you will need:

  • A deep understanding of local market marketing analytics and the ability to work with data-driven metrics.
  • Strong leadership and team management skills, with the ability to motivate and inspire a diverse group of talented marketers.
  • Previous experience working across multiple channels, including event marketing, content marketing, and digital.
  • Solid understanding of SEO principles, content optimisation, and keyword research.
Benefits

JATO Dynamics Ltd offers a range of benefits to its employees, including:

  • A competitive salary package.
  • Ongoing training and professional development opportunities.
  • A dynamic and supportive work environment.


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