Demand Generation Director
2 days ago
We are seeking an experienced Head of Commercial Analysis to join our team at JATO Dynamics Ltd.
Job DescriptionThe Head of Commercial Analysis will be responsible for developing and executing strategic marketing programs to drive brand awareness and generate leads.
Key Responsibilities:- Develop and execute a comprehensive global demand generation strategy aligned with the company's overall product and business objectives.
- Implement global lead generation programs and campaigns across various channels, including email marketing, content marketing, social media, ABM, search engine marketing (SEM), search engine optimisation (SEO), and events.
- Collaborate with the Product Marketing, PR, and Content Marketing teams to support the development of relevant and engaging content across all stages of the buyer's journey.
- Establish key performance indicators (KPIs) and track the effectiveness of demand generation programs using analytics tools and reporting.
To be successful in this role, you will need:
- A deep understanding of local market marketing analytics and the ability to work with data-driven metrics.
- Strong leadership and team management skills, with the ability to motivate and inspire a diverse group of talented marketers.
- Previous experience working across multiple channels, including event marketing, content marketing, and digital.
- Solid understanding of SEO principles, content optimisation, and keyword research.
JATO Dynamics Ltd offers a range of benefits to its employees, including:
- A competitive salary package.
- Ongoing training and professional development opportunities.
- A dynamic and supportive work environment.
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