Head of Orthodontics UK

4 weeks ago

Beckenham, Greater London, United Kingdom Straumann Group Full time
About Straumann Group

The Straumann Group is a global leader in the field of dental healthcare, providing innovative solutions for enhanced dental healthcare. With a strong commitment to quality and innovation, the company has established a reputation for excellence in the industry.

Job Summary

The Head of Orthodontics UK is a key leadership role responsible for driving the growth of the Orthodontic Business across the UK hub. The successful candidate will be responsible for executing the company's Go-to-Market (GTM) strategy, driving sales, marketing, and clinical education teams to achieve business growth.

Key Responsibilities
  • Develop and execute the annual business plan, including P&L budgeting and forecasting, to achieve Net Sales and Contribution Margin targets.
  • Implement the GTM process, including clear roles, responsibilities, and goals, using the Selling Machine Model framework.
  • Develop and drive an integrated sales, marketing, and education plan to deliver superior customer experience through the customer journey.
  • Implement local marketing and clinical education tactics to enable the GTM and launch new products or services.
  • Control pricing and implement an annual pricing review based on value pricing.
  • Attend major professional meetings to interface with customers, Key Opinion Leaders, and remain up-to-date on scientific and product trends.
  • Collaborate with the EMEA clinical marketing team to develop and roll out local courses, events, and services, and nurture local KOLs and key partners relationships.
  • Implement a BU structure enabled by a data-driven and co-creation mindset, balancing transformation and performance efforts.
  • Contribute to the budget process, developing a P&L budget, and manage the budget by country with clear ownership and responsibilities at the territory level.
  • Define, identify, and analyze major market trends, political changes, and shifts within areas relating to market, education, and consumer habits.
  • Develop routine KPI reports and analysis to support sales and marketing actions.
Requirements
  • Experience in the aligner business is a must.
  • Significant experience in achieving sales/profit targets as a Sales Manager.
  • Highly analytical, especially in financial analysis and synthetic priority management, with a strong understanding of the P&L function.
  • Good written and spoken English to interact with the global teams.
What We Offer

The Straumann Group is proud to be an equal opportunities organization, valuing diversity in all its forms. We offer a dynamic and challenging work environment, with opportunities for professional growth and development.

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