Customer Loyalty Strategist

2 days ago

London, Greater London, United Kingdom coty Full time
About Coty

Coty is one of the world's largest beauty companies, offering a diverse portfolio of iconic brands in fragrance, color cosmetics, skincare, and body care.

We pride ourselves on being an equal opportunities employer, fostering an inclusive and diverse workplace where all employees can be their authentic selves.

Join us in shaping the future of the beauty industry.

Job Overview

We are seeking a Customer Loyalty Strategist to join our team. This role will be responsible for developing and implementing innovative CRM strategies that drive customer loyalty and engagement across key Coty brands.

As a key member of our team, you will collaborate with cross-functional teams to develop and execute data-driven campaigns that meet local KPIs and global brand guidelines.

This is a unique opportunity to work with globally recognized beauty brands like Kylie Cosmetics and Burberry Beauty, while driving business growth and customer satisfaction.

About the Role
  • Develop and implement CRM strategies: Collaborate with the Senior Content & Activation Manager to develop and implement loyalty programs for key Coty brands, leading the creation of earn/burn frameworks and working closely with internal teams and external agencies.
  • Performance Monitoring: Track and analyze the success of CRM and loyalty programs, ensuring they meet local KPIs.
  • Campaign Execution: Plan and execute localized customer lifecycle campaigns, aligned with global brand guidelines, lead A/B testing, and collaborate with global teams on CRM activity plans.
  • Innovative CRM: Stay updated on competitive CRM activities, using insights to innovate and enhance the program.
  • VIP Engagement: Work with the IM & PR team to organize exclusive events for VIP customers.
Requirements
  • CRM Marketing Experience: Proven track record in CRM, particularly in loyalty programs and clientelling, with experience in B2C marketing.
  • Data-Driven Approach: Strong data management and analysis skills to drive actionable insights and strategies for Coty's brands.
  • Global Collaboration: Ability to collaborate and align with multiple stakeholders, including local and global teams.
  • Multi-Project Management: Prioritize and manage several projects simultaneously, ensuring the success of CRM initiatives.
  • Adaptability: Adapt CRM strategies to local market specifications while following global guidelines.
  • Fluent in English: Excellent communication and language skills.
  • Experience with CRM Tools: Familiarity with CRM tools such as Klayvio, Adobe Campaign, SalesForce Marketing cloud, and experience in campaign building, segmentation, HTML integration, and CRM reporting.
What We Offer
  • Estimated Salary: £45,000 - £60,000 per annum, depending on experience.
  • Pension Scheme: Generous pension scheme to ensure your financial security.

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