B2B Content Marketing Manager
1 week ago
Job Summary
The B2B Content Marketing Manager will be responsible for developing and executing a content marketing strategy that drives engagement and revenue for our client, a specialist digital bioscience publisher in London. This role involves analysing customer engagement and behaviour data, designing and implementing marketing strategies for new product launches, and collaborating with clients to support their marketing efforts.
About the Company
Our client is committed to delivering high-value content through innovative digital formats and is passionate about leveraging novel platforms and systems to streamline operations. They offer a fast-paced environment where talented professionals can carve out their own career paths and foster long-term partnerships with leading global technology companies.
Key Responsibilities:
- Content Strategy Development: Develop a content marketing strategy that aligns with the company's business objectives and targets.
- Market Analysis: Analyse customer engagement and behaviour data to identify optimisation opportunities and inform marketing decisions.
- Collaboration with Clients: Work directly with clients as needed, supporting their marketing efforts and providing performance reports for their campaigns.
- Team Collaboration: Collaborate with the marketing team to develop and execute marketing campaigns that drive engagement and revenue.
Requirements
- Marketing Experience: Experience in B2B marketing of technical/scientific content, products, or services is advantageous but not essential.
- Technical Skills: Proficiency in working with marketing databases, including creating data selects using keywords and codes.
- Communication Skills: Excellent written and verbal communication skills, with the ability to work effectively with internal stakeholders and clients.
Salary and Benefits
A competitive salary of £40,000 base plus a KPI-related bonus, 25 days of annual leave increasing by one day per year of service (up to 30 days), pension contribution, a rewarding environment where success is recognised, and career progression is self-directed.
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