B2B Marketing Manager

2 days ago


London, Greater London, United Kingdom Carter Murray Full time
About the Job

Carter Murray is seeking a highly skilled B2B Marketing Manager to join our team in London.

As a key member of our team, you will be responsible for delivering the marketing strategy for Frazer Jones in the UK and Europe, and supporting the global brand marketing strategy.

Key responsibilities include managing the delivery of B2B and B2C marketing activities, including acquisition, content marketing, engagement, CRM, lead generation, and brand guardianship.

In addition, you will contribute to key global marketing projects, such as marketing automation, ROI tracking, and brand development.

This is a 12-month fixed-term contract to cover maternity leave within the team.

Responsibilities
  • Delivering the marketing strategy for Frazer Jones in the UK and Europe, and supporting the global brand marketing strategy.
    • You will work across a broad marketing mix (digital media, advertising, thought leadership, digital content, social media, events, email marketing, website management, analytics, and SEO).
    • You will manage the delivery of B2B and B2C marketing activities, including acquisition, content marketing, engagement, CRM, lead generation, and brand guardianship.
    • In addition, you will contribute to key global marketing projects, such as marketing automation, ROI tracking, and brand development.
    Requirements
    • A minimum of three years' experience working in a marketing role, preferably in a B2B environment. Recruitment experience and an understanding of HR are advantageous.
      • Experience in building and managing budgets, including negotiating supplier contracts.
      • Strong communication, interpersonal, and follow-through skills, with experience in building trusted internal relationships and strong stakeholder management.
      • Knowledge of marketing performance metrics, including social media tracking, website statistics, and measuring ROI from marketing activities.
      • Proficiency in Microsoft Office tools and comfort with data analysis.
      • Experience with marketing automation or email campaign software, ideally Hubspot, and setting up and running marketing automation to drive acquisition and retention, improve customer experience, and conversions.
      • Experience using a website CMS, preferably WordPress.
      • A salary of £65,000 per annum, plus benefits.

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