Content Creator

4 weeks ago


London, Greater London, United Kingdom Vertical Advantage Full time
About the Opportunity

Vertical Advantage is seeking a highly skilled Content Creator - B2B Marketing to join our dynamic team.

This role combines content creation, marketing automation, and campaign support to drive sales and enhance our digital presence.

You will be responsible for crafting engaging content across various channels, including blogs, newsletters, and sales support materials. You will also partner with the Marketing Manager to develop long-form content and promotional assets.

Key Responsibilities (75%):
  • Create high-quality written materials optimized for search engines.
  • Collaborate with an SEO agency to refine our content strategy.
Additional Responsibilities (25%):
  • Support marketing automation and sales pipeline development using tools like HubSpot.
  • Design and execute targeted campaigns aligned with business goals.
Social Media & Paid Media Support:
  • Manage our LinkedIn account, ensuring consistent, strategic content.
  • Develop creative assets for LinkedIn ads and other paid media campaigns.
Performance Metrics:
  • Track and analyze campaign performance using tools like GA4 and LinkedIn Analytics.
  • Provide actionable insights to enhance campaign success.
Requirements:
  • Digital Savvy: Experience with GA4, LinkedIn Analytics, and marketing platforms (Klaviyo, Mailchimp, or HubSpot is a bonus).
  • Organized and Reliable: Skilled in managing multiple priorities and meeting deadlines.
  • Creative and Analytical: A flair for writing engaging content and using data to inform strategies.
  • Collaborative and Proactive: A team player with a growth mindset.
Annual Salary:

$68,500 - $83,500


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