Ecommerce Experience Optimisation Lead

3 weeks ago

London, Greater London, United Kingdom Major Players | B Corp™ Full time

Unlocking E-commerce Excellence

Major Players | B Corp™ is seeking an experienced Ecommerce Manager to spearhead the optimisation of our website, driving customer satisfaction and conversion rates.

This hybrid role requires a strategic thinker who can map the end-to-end customer journey, identify areas for improvement, and implement data-driven solutions to boost user engagement and sales performance.

Responsibilities:

  • Develop and execute strategies to enhance key touchpoints, including landing pages, product pages, and the checkout process, ensuring seamless usability and optimal conversion.
  • Oversee the daily management of the website, guaranteeing accurate, up-to-date content aligned with the brand voice and messaging.
  • Monitor and analyse website performance metrics, such as site speed, bounce rates, and conversion rates, making informed decisions to improve them.
  • Collaborate with developers to troubleshoot issues and ensure technical optimisation for desktop and mobile platforms.
  • Design and execute A/B tests and multivariate tests to refine website features, layout, and content based on data insights.
  • Analyse results from testing, customer behaviour data, and feedback to inform decisions about website enhancements.
  • Utilise tools like Google Analytics, heat maps, and user feedback to identify trends and understand customer needs.
  • Partner with the product and marketing teams to create compelling product pages, promotions, and up-sell opportunities that drive conversions.
  • Ensure seamless integration between website initiatives and broader marketing campaigns, working closely with the Digital Marketing team.
  • Stay updated on e-commerce platform developments, identifying new tools or plugins that could enhance website performance and user experience.

Requirements:

  • Proven experience in an e-commerce role, preferably within a DTC consumer goods brand.
  • Strong understanding of customer journey mapping, CRO, and e-commerce best practices.
  • Proficiency with e-commerce platforms (e.g., Shopify, Magento).
  • Experience with analytics and testing tools, including Google Analytics, Hotjar, and A/B testing platforms.
  • Data-driven with excellent analytical skills and the ability to translate data insights into actionable recommendations.
  • Strong attention to detail and organisational skills with the ability to prioritise and meet deadlines.
  • A passion for creating an outstanding online shopping experience that exceeds customer expectations.

Benefits:

  • Competitive salary (£60,000 - £80,000 per annum) and benefits package, including annual bonus and equity in the business.
  • Product discounts.
  • Opportunity to make a real impact on a rapidly growing start-up brand.

This is a hybrid role based in Chelsea, London, requiring 4 days of office attendance (Monday-Thursday) and one day of remote work on Fridays.

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