Ecommerce SEO Strategy Lead

6 days ago

London, Greater London, United Kingdom News UK Full time

Discover a challenging opportunity as an Ecommerce SEO Strategy Lead at News UK, where you will play a crucial role in driving traffic and revenue to our commercial content.

We are seeking a highly skilled individual with experience in SEO and audience growth strategies to join our UK e-commerce team. As an Ecommerce SEO Strategy Lead, you will work closely with the Commercial Audience Lead, TalkSport editorial team, and Partnerships Lead to define and implement audience-related strategies, focusing on SEO.

Your day-to-day responsibilities will include:

  • Defining and delivering SEO and audience strategies for UK e-commerce projects (Organic, Discover, Social, Newsletters, and Internal Traffic)
  • Supporting the ecommerce team with SEO-related queries, ensuring SEO best practices are being followed
  • Identifying emerging shopping trends and providing team members with content ideas and keywords, and helping them flesh out the content strategy
  • Monitoring Google updates and algorithm changes, updating SEO guides and providing guidance to team members
  • Carrying out regular competitor analysis and identifying new opportunities and ways to optimise existing strategy
  • Closely monitoring the traffic and revenue performance of ecommerce content by carrying out monthly audits
  • Own audience data insights across ecommerce projects and sharing with team and wider stakeholders
  • Researching and recommending SEO updates for existing ecommerce content
  • Helping to create SEO content plans for Partnership campaigns and key seasonal ecommerce events
  • Supporting with the internal link-building strategy for ecommerce content

To succeed in this role, you should have:

  • SEO/Audience experience in a newsroom or similar environment
  • A good understanding of affiliate marketing
  • Data-driven with strong analytical skills
  • Experience using WordPress would be beneficial
  • In-depth knowledge of on-page SEO, with a general interest in SEO and audience trends
  • Experience working with SEMRush (or similar), Google Search Console, and Google Trends research tools
  • Good knowledge of the latest SEO developments and algorithmic changes
  • Effective project management and experience working with many stakeholders (Editorial, SEO/Audience, Commercial) to deliver strategy
  • The ability to confidently translate and crystalise key SEO information (Core Web Vitals) and share with wider teams
  • A genuine interest in ecommerce
  • Strong SEO editing and digital headline writing skills

As an Ecommerce SEO Strategy Lead at News UK, you will enjoy a competitive salary of approximately £45,000 per annum, depending on your level of experience.

In addition to a competitive salary, we offer a range of benefits, including:

  • Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
  • A wide range of training available, plus full LinkedIn Learning access
  • Private medical insurance including coverage for pre-existing conditions
  • Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
  • 'Bikes for Work' and 'Electric Car' scheme
  • Up to 60% discount on Harper Collins books
  • Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
  • Access to wellbeing benefits such as EAP, physio/massage and counselling
  • A generous pension scheme with employer contributions of up to 5%
  • 25 days holiday, plus bank holidays and up to 4 volunteering days per year

If you're passionate about ecommerce and SEO, and want to be part of a dynamic team that drives traffic and revenue to our commercial content, apply now

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