Head of Paid Advertising Campaigns

2 days ago

Hemel Hempstead, Hertfordshire, United Kingdom Hollywood Bowl Full time
About Hollywood Bowl Group

Hollywood Bowl Group is a leading provider of experiential family entertainment, operating 74 centres across the UK and 13 centres in Canada under the Hollywood Bowl, Putt & Play and Splitsville brands.

Our mission is to create unforgettable experiences for families and friends, and we're committed to being at the forefront of innovation in our industry.

Job Summary

We are seeking an experienced Paid Media Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing paid advertising campaigns that drive revenue growth and customer acquisition.

This is an exciting opportunity for a motivated and results-driven individual to make a significant impact on our business.

The successful candidate will have a strong understanding of paid marketing strategies and tactics, with experience of working with digital advertising channels and principles.

Key Responsibilities
  • Develop and Execute Paid Advertising Campaigns
    • Manage the national paid advertising programme through the media agency, for territories currently including the UK and Canada, primarily including digital and above the line advertising.
    • Work with the media agency to plan, implement, optimise and measure the ROI of digital marketing campaigns across various channels e.g. social media, programmatic and native display, SEM, content partnerships.
    • Work with the media agency to plan, implement, optimise and measure the ROI of Above the Line media, including radio, Out of Home, Cinema.
  • Analyse Performance and Optimise Budget
    • Analyse the performance of all media through the media agency to increase the efficiency of the paid media budget.
    • Develop testing plans for creative, copy, messaging, format and landing pages to improve KPIs, working with internal teams to ensure brand consistency and optimise the user experience.
  • Lead the Media Agency and Team
    • Report on effectiveness of performance marketing activity.
    • Lead the media agency and team to drive revenue growth and reduce customer acquisition costs, increasing profitability.
    • Work with the CRM and eCommerce teams to optimise advertising spend based on customer data.
    Requirements
    • Experience and Skills
      • A strong understanding and experience of paid marketing strategy and tactics.
      • Good knowledge and experience of working with the full funnel media mix, digital advertising channels and principles.
      • Passion for championing the customer and using insights to drive customer experience improvements across the customer journey.
      • Experience in a similar role in a fast-paced, commercially focused multi-site business.
      • Knowledge of and experience of digital marketing channels, including but not limited to social media, performance media, above the line channels.
      • Experience of monitoring and measuring both sales and brand driving media.
      • Strong analysis of the effectiveness of initiatives and campaigns including pre and post evaluations.
    • Education and Certifications
      • N/A
    What We Offer

We offer a competitive salary package (£60,000 - £80,000 per annum), along with a range of benefits, including:

  • Access to our Electric Vehicle scheme
  • 10% annual performance bonus
  • 22 days holiday + additional days with length of service
  • 50% off food when you are working in centres
  • Optional pension plan
  • Ongoing training and development with access to development programmes and apprenticeship schemes
  • Free games vouchers every month
  • 30% discount off food and drink for you and up to five friends
  • Access to our Employee Assistance Programme (EAP) for you and your family
  • Opportunity to join our healthcare cash plan
  • Financial long service awards
  • A £15 donation to our charity partner when you complete your induction
  • Enhanced maternity, paternity, adoption, and shared parental leave benefits

We believe in providing a supportive and inclusive work environment that allows our employees to thrive and grow professionally.

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