Digital Marketing Specialist

4 weeks ago


Hemel Hempstead, Hertfordshire, United Kingdom Atlas Copco Full time

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Atlas Copco. As a key member of our marketing team, you will be responsible for promoting our products and services through various digital channels to customers and prospects in the manufacturing sector.

Key Responsibilities

  • Create new web content along with subject matter experts and publish it on the Atlas Copco UK website using Adobe Experience Manager.
  • Conduct keyword research and ensure the web content is optimized so that our pages are found in SERPs for key terms; take the lead in other activities to improve SEO.
  • Implement actions on the website to improve the visitor journey and increase web enquiries, including being part of the team responsible for the web chatbot playbooks.
  • Write and dispatch email marketing campaigns, manage and deliver webinars and other automated campaigns and lead nurturing flows through Marketo.
  • Analyse website user behavior, conversion data and trends to demonstrate the ROI of campaigns, adapt and improve for future campaigns and web content.
  • Project team member for the ongoing development of the E-commerce website, optimising the site content, collaborating with the web developer, and implementing traffic-driving activities.
  • Work with the PPC agency to get the best results from our PPC campaigns, including analysis of campaign performance and ROI.
  • Assist the marketing communications manager and intern as needed with other communications activities and projects such as strategic events and exhibitions.

Requirements

  • Experience working in a digital marketing role where you have used web content management systems, Marketo, Google Analytics 4 and/or Adobe Analytics.
  • Experience working within the industrial sector with technology-driven products.
  • An ability to learn and use new digital tools and software to a high level.
  • Strong working knowledge of SEO and pay-per-click advertising.
  • Experience in managing and delivering campaigns within Marketo, including being able to develop/design marketing assets, web pages and sales collateral.
  • Expertise in working with SalesForce or equivalent CRM software.
  • A degree (or equivalent) in Advertising, media & communications; Marketing; Digital marketing or a similar subject OR an unrelated degree plus strong work experience in digital marketing.
  • Strong project management skills, with experience successfully managing both fast turn-around and long-term projects at the same time.
  • A genuine interest in digital marketing and a strong personal online profile.
  • A team player who is good at networking but can also work well independently.
  • Inquisitive mind to solve problems and the ability to pick up and use new marketing tools & technologies.
  • Creative, accurate and with a good eye for detail.
  • Excellent written English to produce and proofread high-quality content.
  • At least 3/5 + years of experience in digital marketing is preferred.
  • You must also live within commutable distance to our Hemel Hempstead office.


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