Paid Media Marketing Manager

3 weeks ago

Hemel Hempstead, Hertfordshire, United Kingdom Hollywood Bowl Group Full time

About the Role:

Hollywood Bowl Group is seeking a Paid Media Marketing Manager to lead our national paid advertising programme. The successful candidate will have a strong understanding and experience of paid marketing strategy and tactics, as well as good knowledge and experience of working with the full funnel media mix, digital advertising channels and principles.

Key Responsibilities:

  • Manage the national paid advertising programme through the media agency, for territories including the UK and Canada, primarily including digital and above the line advertising.
  • Work with the media agency to plan, implement, optimise and measure the ROI of digital marketing campaigns across various channels e.g. social media, programmatic and native display, SEM, content partnerships.
  • Analyse the performance of all media through the media agency to increase the efficiency of the paid media budget.
  • Develop testing plans for creative, copy, messaging, format and landing pages to improve KPIs, working with internal teams to ensure brand consistency and optimise the user experience.
  • Report on effectiveness of performance marketing activity.
  • Lead the media agency and team to drive revenue growth and reduce customer acquisition costs, increasing profitability.
  • Work with the CRM and eCommerce teams to optimise advertising spend based on customer data.
  • Stay updated and lead the business with the latest trends and best practices in digital marketing and paid advertising, including evaluating new technologies, and any impacts from the wider macro-environment.

Requirements:

  • A strong understanding and experience of paid marketing strategy and tactics.
  • Good knowledge and experience of working with the full funnel media mix, digital advertising channels and principles.
  • Passion for championing the customer and using insights to drive customer experience improvements across the customer journey.
  • Experience in a similar role in a fast paced, commercially focused multi-site business.
  • Knowledge of and experience with digital marketing channels, including but not limited to social media, performance media, above the line channels.
  • Experience of monitoring and measuring both sales and brand driving media.
  • Strong analysis of the effectiveness of initiatives and campaigns including pre and post evaluations.
  • Management of external agencies including print, creative, PR, content.
  • Budget management experience.
  • Self-confidence, energy and enthusiasm.
  • Project management skills – ability to juggle several different projects at once and prioritise.
  • Strong analytical skills.
  • 'Hands on' and proactive approach.

About Hollywood Bowl Group:

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition. With 74 centres across the UK and 13 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we're proud to be ambitious market leaders in experiential family entertainment.

We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year. At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.

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