Digital Marketing Coordinator

4 weeks ago


Hemel Hempstead, Hertfordshire, United Kingdom Atlas Copco Full time

About the Role

We are seeking a highly skilled Digital Marketing Coordinator to join our team at Atlas Copco. As a key member of our marketing team, you will be responsible for creating and implementing digital marketing campaigns to drive sales leads and increase brand awareness.

Key Responsibilities

  • Create new web content and publish it on the Atlas Copco UK website using Adobe Experience Manager.
  • Conduct keyword research and optimize web content to improve search engine rankings.
  • Implement actions on the website to improve the visitor journey and increase web enquiries.
  • Write and dispatch email marketing campaigns, manage and deliver webinars, and other automated campaigns using Marketo.
  • Analyse website user behavior, conversion data, and trends to demonstrate the ROI of campaigns.
  • Project team member for the ongoing development of the E-commerce website, optimising site content and collaborating with the web developer.
  • Work with the PPC agency to get the best results from our PPC campaigns.

Requirements

  • Experience working in a digital marketing role with a strong understanding of web content management systems, Marketo, Google Analytics 4, and/or Adobe Analytics.
  • Experience working within the industrial sector with technology-driven products.
  • Ability to learn and use new digital tools and software to a high level.
  • Strong working knowledge of SEO and pay-per-click advertising.
  • Experience in managing and delivering campaigns within Marketo.
  • Expertise in working with SalesForce or equivalent CRM software.
  • Strong project management skills with experience successfully managing both fast turn-around and long-term projects.
  • Genuine interest in digital marketing and a strong personal online profile.
  • Team player with good networking skills and ability to work independently.
  • Inquisitive mind to solve problems and ability to pick up and use new marketing tools & technologies.
  • Creative, accurate, and with a good eye for detail.
  • Excellent written English to produce and proofread high-quality content.

About Us

Atlas Copco is an international market leader committed to sustainable productivity solutions. We offer a supportive, knowledgeable, and well-respected team, a varied job role, and a chance to try out new ideas. Our office is located close to the M1 J8 and only 20 minutes from London by train. We offer excellent training, a minimum of 40 hours of training per year per employee, and an attractive benefits package, including a desirable pension scheme.



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