Digital Marketing Coordinator
4 weeks ago
About the Role
We are seeking a highly skilled Digital Marketing Coordinator to join our team at Atlas Copco. As a key member of our marketing team, you will be responsible for creating and implementing digital marketing campaigns to drive sales leads and increase brand awareness.
Key Responsibilities
- Create new web content and publish it on the Atlas Copco UK website using Adobe Experience Manager.
- Conduct keyword research and optimize web content to improve search engine rankings.
- Implement actions on the website to improve the visitor journey and increase web enquiries.
- Write and dispatch email marketing campaigns, manage and deliver webinars, and other automated campaigns using Marketo.
- Analyse website user behavior, conversion data, and trends to demonstrate the ROI of campaigns.
- Project team member for the ongoing development of the E-commerce website, optimising site content and collaborating with the web developer.
- Work with the PPC agency to get the best results from our PPC campaigns.
Requirements
- Experience working in a digital marketing role with a strong understanding of web content management systems, Marketo, Google Analytics 4, and/or Adobe Analytics.
- Experience working within the industrial sector with technology-driven products.
- Ability to learn and use new digital tools and software to a high level.
- Strong working knowledge of SEO and pay-per-click advertising.
- Experience in managing and delivering campaigns within Marketo.
- Expertise in working with SalesForce or equivalent CRM software.
- Strong project management skills with experience successfully managing both fast turn-around and long-term projects.
- Genuine interest in digital marketing and a strong personal online profile.
- Team player with good networking skills and ability to work independently.
- Inquisitive mind to solve problems and ability to pick up and use new marketing tools & technologies.
- Creative, accurate, and with a good eye for detail.
- Excellent written English to produce and proofread high-quality content.
About Us
Atlas Copco is an international market leader committed to sustainable productivity solutions. We offer a supportive, knowledgeable, and well-respected team, a varied job role, and a chance to try out new ideas. Our office is located close to the M1 J8 and only 20 minutes from London by train. We offer excellent training, a minimum of 40 hours of training per year per employee, and an attractive benefits package, including a desirable pension scheme.
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