Strategic Marketing Director
3 weeks ago
At Hollywood Bowl Group, we're on a mission to bring families and friends together for affordable fun and healthy competition. As our Brand and Campaigns Marketing Manager, you'll play a critical role in driving our marketing strategy and delivering exceptional customer experiences across our 74 centres in the UK and 13 centres in Canada.
Key Responsibilities:
- Support the UK Marketing Director in implementing our marketing strategy and driving business growth.
- Develop and execute national retail marketing campaigns that drive customer engagement and loyalty.
- Work closely with our UK and group marketing teams to deliver multi-channel marketing campaigns that drive ROI across digital channels.
- Manage the programme of BAU PR activity and increase brand awareness through PR activities.
- Support the launch of new initiatives and implement updated brand communications and creative.
- Manage relationships with key suppliers and develop marketing assets, including copywriting, collateral creation, and social media content.
Requirements:
- Strong understanding and experience of marketing strategy and tactics.
- Strong line management and team development experience.
- Good knowledge and experience of working with the full marketing mix, digital advertising channels, and techniques.
- Passion for championing the customer and using insights to drive customer experience improvements.
If you're a marketing professional with a passion for delivering exceptional customer experiences, we'd love to hear from you. Please apply with your CV and a cover letter outlining your experience and qualifications.
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Strategic Marketing Director
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