Strategic Marketing Director

3 weeks ago


Hemel Hempstead, Hertfordshire, United Kingdom Hollywood Bowl Group Full time
About the Role

At Hollywood Bowl Group, we're on a mission to bring families and friends together for affordable fun and healthy competition. As our Brand and Campaigns Marketing Manager, you'll play a critical role in driving our marketing strategy and delivering exceptional customer experiences across our 74 centres in the UK and 13 centres in Canada.

Key Responsibilities:
  • Support the UK Marketing Director in implementing our marketing strategy and driving business growth.
  • Develop and execute national retail marketing campaigns that drive customer engagement and loyalty.
  • Work closely with our UK and group marketing teams to deliver multi-channel marketing campaigns that drive ROI across digital channels.
  • Manage the programme of BAU PR activity and increase brand awareness through PR activities.
  • Support the launch of new initiatives and implement updated brand communications and creative.
  • Manage relationships with key suppliers and develop marketing assets, including copywriting, collateral creation, and social media content.


Requirements:
  • Strong understanding and experience of marketing strategy and tactics.
  • Strong line management and team development experience.
  • Good knowledge and experience of working with the full marketing mix, digital advertising channels, and techniques.
  • Passion for championing the customer and using insights to drive customer experience improvements.


If you're a marketing professional with a passion for delivering exceptional customer experiences, we'd love to hear from you. Please apply with your CV and a cover letter outlining your experience and qualifications.

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