Strategic Marketing Director

5 days ago


Hemel Hempstead, Hertfordshire, United Kingdom Hollywood Bowl Full time
About Us

Hollywood Bowl Group is a leading experiential family entertainment company with a passion for bringing families and friends together for affordable fun and healthy competition.

Our journey began in 2016 when we listed on the main stock market, marking a significant milestone in our growth. Since then, we've expanded our estate to 74 centres across the UK and 13 centres in Canada, operating under the Hollywood Bowl, Putt & Play, and Splitsville brands.

We're committed to creating a working environment that promotes equal opportunities, values diversity, and recognises individual differences.

Job Overview

We're seeking a highly skilled Strategic Marketing Director to join our team. This exciting opportunity will see you play a key role in implementing our marketing strategy, managing a team of five, and driving customer experience improvements.

Key Responsibilities
  • Support the implementation of the UK marketing strategy, working closely with the UK Marketing Director.
  • Own the national retail calendar, campaigns, key trading dates, and local centre initiatives.
  • Develop and execute multi-channel, integrated marketing campaigns, optimising ROI through digital channels.
  • Manage relationships with key suppliers, including creative agencies, print and stock management, PR, merchandise, graphic designers, influencers, content creators, and AV.
  • Line manage and develop a team of five, including social media marketing manager, marketing executives, and marketing assistants.
Requirements
  • Strong understanding and experience of marketing strategy and tactics.
  • Excellent line management and team development skills.
  • Good knowledge and experience of working with the full marketing mix, digital advertising channels, and techniques.
  • Prior experience in a similar role in a fast-paced, commercially focused multi-site business.
  • Creative flair and commercial acumen.
Benefits
  • Estimated salary: £60,000 - £80,000 per annum, depending on experience.
  • Access to our Electric Vehicle scheme.
  • 10% annual performance bonus.
  • 22 days holiday + additional days with length of service.
  • 50% off food when working in centres.
  • Optional pension plan.
  • Ongoing training and development with access to development programmes and apprenticeship schemes.
  • Free games vouchers every month.
  • 30% discount off food and drink for you and up to five friends.
  • Access to our Employee Assistance Programme (EAP) for you and your family.
  • Opportunity to join our healthcare cash plan.
  • Financial long service awards.
  • A £15 donation to our charity partner when you complete your induction.
  • Enhanced maternity, paternity, adoption, and shared parental leave benefits.
About the Role

This is an excellent opportunity to join a dynamic team and take your marketing career to the next level. As a Strategic Marketing Director at Hollywood Bowl Group, you'll have the chance to make a real impact on our business and drive customer experience improvements.



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