Strategic Insight Director
4 weeks ago
We are seeking a Shopper Strategy & Insights Manager to lead the creation and deployment of our Shopper Insights Strategy for Britvic GB. This role will be responsible for delivering valuable shopper insights and recommendations designed to change shopper behavior, as well as leading cross-functional teams on transformational shopper initiatives that unlock Britvic brand growth.
This is a hybrid role, offering a better work-life balance due to our flexible working arrangements. You will be expected to spend around two days in the office every week, however, there will be some flexibility.
- Identify key shopper knowledge gaps and plan the annual shopper research plan and budget to fill those gaps.
- Lead the development of valuable shopper tools and frameworks to ensure Britvic has a competitive advantage at the point of purchase.
- Own research projects from objective to delivery, ensuring insights translate into clear, actionable recommendations.
- Lead real-life test and learns to understand the impact of proposed changes to the outlet environment or online experience.
- Help deliver organizational 'Shopper Insight Capability' through training interventions and coaching.
- Extensive FMCG/Agency background, ideally with experience across multiple trade channels.
- Demonstrable Shopper Research and Insight experience with a track record of creating insight-led recommendations that drove business performance.
- Expertise in identifying research needs and briefing & managing ad-hoc research studies across different shopper research methodologies.
- Ability to combine multiple data sources into clear strategic insights and translate them into actionable business outcomes.
- Strong project management skills, able to plan and deliver projects to deadlines.
- Expert-level competency in relevant continuous or syndicated data sources.
- Genuine interest in FMCG, Soft Drinks, and 'The Shopper'.
- Passion and knowledge about the Soft Drinks Category and Britvic brands.
This role will be a great opportunity to develop your skills and expertise in shopper research and insights, and to contribute to the growth and success of Britvic.
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