Brand Marketing Partnerships Manager

4 weeks ago

London, Greater London, United Kingdom ENGINEERINGUK Full time
About the Role

The Brand Marketing Partnerships Manager will play a crucial role in developing and delivering brand partnerships, contra media partnerships, and brand activations that engage our target audiences.

This position will report into the Brand and Partnerships Lead and work closely with the team to ensure partnerships and events enhance the FT brand position as a premium, future-facing organisation, and align with the FT's brand values and business objectives.

Key Responsibilities
  1. Partnership Development and Management
    • Identify and manage strategic partnerships that enhance the Financial Times' brand visibility and drive business growth in key markets.
    • Implement FT Services and client services, including branding, marketing, activation, and speakers.
    • Work with the Brand and Partnerships Event Executive to ensure brand and partner events are delivered seamlessly.
    • Ensure good relationships with other parts of the FT business to support the socialisation and amplification of brand partnership work.
  2. Media Campaign Management and Execution
    • Identify and secure media contra partners that will act as high-profile, high-reach outlets for annual brand campaigns.
    • Ensure media contra partners align with the FT's brand guidelines and strategic objectives.
    • Utilise ad booking tools to ensure delivery of partner campaigns through the FT and guide junior members of staff on standard processes.
    • Work with the Brand Planner and Copywriting Team to ensure creative work is briefed into the creative team in good time.
    • Collaborate with internal teams to align media campaigns with broader marketing and brand strategies.
    • Act as the day-to-day contact for brand partnership-related inquiries, providing exceptional customer service.
  3. Event Planning and Execution
    • Assist in the development and execution of a diverse portfolio of events, including opening receptions, C-suite hosted parties, and networking events.
    • Help coordinate event logistics, including venue selection, supplier management, catering, AV setup, branding, and attendee registration.
    • Supervise and update detailed project plans and timelines for each event.
    • Contribute to the development of new partnership concepts and formats that drive brand engagement and business objectives.

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