Marketing Director
4 weeks ago
This role is an exciting opportunity to lead our marketing department's brand, partnerships, and events strategy. As a seasoned marketing professional, you will be responsible for elevating the Ebiquity brand and driving revenue growth through strategic partnerships and events.
Key Responsibilities:
- Develop and execute a comprehensive brand marketing strategy to increase the Ebiquity brand's visibility and reputation.
- Build and maintain strong partnerships with key stakeholders, including trade bodies, intermediaries, and specialist partners.
- Lead the planning and execution of client and industry events, including content creation, target audience identification, and follow-up strategies.
- Collaborate with internal stakeholders to ensure clear lines of communication, collaboration, and delivery of successful brand marketing campaigns.
- Measure the impact of all events and partnerships, and evolve the approach to drive the best possible results.
Requirements:
- Proven experience in marketing, partnerships, and events in B2B marketing services businesses, preferably media buying and advertiser experience.
- Experience in managing Key Account Marketing/Account Based Marketing programs.
- Significant experience building a data-driven, performance marketing machine that drives growth, conversion, and retention at scale.
- Experience in the media buying sector.
- Ability to bring fresh ideas and innovations to further elevate marketing and business development opportunities.
Measures of Success:
- New business success and growth.
- Revenue from the cross-sell and up-sell of Ebiquity Group services.
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