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Global Trade Marketing Manager

2 months ago

South Shields, South Tyneside, United Kingdom Barbour Full time
Job Title: Global Trade Marketing Manager - Sell In

We are seeking a highly skilled Global Trade Marketing Manager to join our team at Barbour. As a key member of our Global Marketing team, you will play a crucial role in supporting the Senior Global Trade & Consumer Marketing Manager with the management of our seasonal launches.

Key Responsibilities:
  • Manage the delivery of our Autumn Winter and Spring Summer seasonal launches to our global partners.
  • Ensure all our global sales teams have the tools they need to succeed for seasonal sell in.
  • Work closely with our internal design, studio, brand, and wider marketing teams to create innovative, informative, and effective sales tools.
  • Manage our global B2B site NuOrder, ensuring all product imagery and information is uploaded ahead of seasonal launches.
  • Support International Display Manager with delivery of global showrooms, ensuring all our regional markets have the assets required on time for successful implementation.
  • Manage the Barbour Library & Image App, ensuring it is up to date with all relevant assets for global markets/stakeholders use.
  • Develop strong relationships with UK, US, and German Marketing teams and support with planning, implementation, and reviewing key partner plans for sell-in.
  • Key liaison with studio team for all samples needs for photography/assets; Specials, Pick Up Shoots, Sales tools.
  • Seasonal data analysis of forecast and DTC/wholesale buy data to better inform the wider marketing team for planning.
  • Work closely with Design teams to understand seasonal collections, ensuring the sell-in team are the 'product experts' within marketing.
  • Work with appropriate internal and external agency teams to achieve world-class levels of trade marketing execution.
Requirements:
  • Previous marketing experience.
  • Outlook, Word, Excel, PowerPoint, and Internet packages.
  • Flexible methods with a positive approach to change.
  • Pleasant and efficient telephone manner.
  • The job will require travel within the UK from time to time (possibly international).
Benefits:
  • Discretionary Company bonus scheme.
  • Staff Discount.
  • Staff Shop.
  • Healthcare Cash Plan.
  • 25 days holiday as standard increasing with length of service plus bank holidays.
  • Access to training and development activities to support your career development.
  • Free onsite parking.
  • Subsidised canteen.
  • Operate hybrid and flexible working.
  • Wellbeing support.