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Event Marketing Manager, UK, Ads Marketing

1 month ago

London, Greater London, United Kingdom Amazon Online UK Limited Full time

About the Role

We are seeking a creative and self-directed Event Marketing Manager to plan and manage the execution of Amazon Ads first and third-party events in the UK. This role contributes to the regional event roadmap and will own the end-to-end event production process, including budgeting, external vendor management, on-site creative branding and logistics, communications, event tech, measurement, and reporting.

Key Responsibilities

  • Work with the UK Enterprise Marketing Lead and Sr. Event Marketing Manager to develop event strategies that achieve business and team goals
  • Influence and collaborate with key stakeholders in marketing and sales on event plans, including first (Amazon-owned), and third-party industry events
  • Own the end-to-end planning and execution of events, including; budgeting, external vendor management, branding and creative, on-site logistics, communications, event tech, measurement, and reporting
  • Manage event production agencies and third-party vendors to ensure bar-raising execution
  • Build processes for repeatability and scalability of event activities
  • Think big to deliver new ideas and creative approaches to events that improve the customer experience
  • Drive and deliver event activation and recap documents and contribute to cadenced business reporting and narratives

About the Team

The Regional Enterprise Marketing team exists to accelerate adoption of Amazon Ads' full-funnel solutions by engaging enterprise brand customers and large agency partners across international locales. We are local customer obsessed, and our team is tasked with delivering high-impact, scalable brand moments that drive awareness and deepen comprehension of Amazon Ads solutions, while reflecting regional cultures and environments.

Requirements

  • 4+ years of professional non-internship marketing experience
  • Experience building, executing and scaling event programs from concept to completion
  • Experience using data and metrics to measure impact and determine improvements
  • Track record of executing event marketing plans for various audiences and industries, managing multiple deliverables, and meeting budgets and deadlines

Preferred Qualifications

  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience managing external agencies
  • Experience with marketing strategies in online channels
  • Subject matter expertise in the digital advertising industry, understanding current trends and industry influencers