Digital Conversion Strategist

5 days ago


Maidstone, Kent, United Kingdom Austin Fraser Full time

Job Description:

Austin Fraser is seeking a skilled Conversion Rate Optimisation Specialist to join its team in Maidstone. This role plays a vital part in driving the company's success by developing and executing comprehensive conversion rate optimisation strategies.

  • The ideal candidate will be instrumental in analysing data, improving user experience, and enhancing overall business strategies through insights from digital analytics tools.
  • This includes planning, developing, and executing CRO strategies to improve funnel conversion rates, revenue, and other key performance indicators (KPIs).
  • The specialist must identify UX issues and opportunities through detailed analysis and statistical testing.
  • They will manage the end-to-end process of testing initiatives, including test configuration, quality assurance, activation, and analysis.
  • The successful candidate will deliver each testing initiative on time and provide detailed performance reports.

Requirements:

  • A strong knowledge of CRO principles and a data-driven mindset.
  • Proficiency in extracting, analysing, and interpreting data from analytics platforms like GA4 and Adobe Analytics.
  • Experience in A/B and MVT testing, and a solid understanding of web tracking.
  • Familiarity with UX & UI best practices, psychology, and persuasion principles.


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