Digital Conversion Strategist
5 days ago
Job Description:
Austin Fraser is seeking a skilled Conversion Rate Optimisation Specialist to join its team in Maidstone. This role plays a vital part in driving the company's success by developing and executing comprehensive conversion rate optimisation strategies.
- The ideal candidate will be instrumental in analysing data, improving user experience, and enhancing overall business strategies through insights from digital analytics tools.
- This includes planning, developing, and executing CRO strategies to improve funnel conversion rates, revenue, and other key performance indicators (KPIs).
- The specialist must identify UX issues and opportunities through detailed analysis and statistical testing.
- They will manage the end-to-end process of testing initiatives, including test configuration, quality assurance, activation, and analysis.
- The successful candidate will deliver each testing initiative on time and provide detailed performance reports.
Requirements:
- A strong knowledge of CRO principles and a data-driven mindset.
- Proficiency in extracting, analysing, and interpreting data from analytics platforms like GA4 and Adobe Analytics.
- Experience in A/B and MVT testing, and a solid understanding of web tracking.
- Familiarity with UX & UI best practices, psychology, and persuasion principles.
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