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Marketing Strategist

7 months ago

Maidstone, United Kingdom New Appointments Group Full time

We are seeking an experienced Marketing Strategist who is proficient in managing digital campaigns for our client who is established within the public sector.- Benefits include a competitive salary, a hybrid working pattern, and the option to work from a local office if commuting, when appropriate.
- Duties of this role:
- To provide evidence-based digital marketing recommendations and rationale for a wide variety of projects and campaigns and execute tactics with a high level of technical marketing knowledge and skill.
- To advise on, and assist with, the implementation of an SEO strategy to enhance website engagement.
- Run social media channels day-to-day, and during major incidents and emergencies.
- Create engaging brand-relevant content (including innovative and trend-based reels and TikToks) independently as well as in collaboration with in-house videographers and photographers.
- Assist the press office when required and be part of the out-of-hours Press Officer on-call rota (one in every six weeks).

Required Skills & Expertise:
- Degree level or equivalent marketing/communications qualifications or experience gained in a busy communications or engagement team, or marketing agency.
- Must hold a full clean UK driving licence.
- Experience providing evidence-based digital marketing strategy recommendations, and executing tactics with proven outcomes.
- Experience implementing SEO to enhance website engagement.
- Experiencing setting social media strategies, creating content plans, and running multiple channels.
- Experience writing engaging copy for social media and websites.
- Experience promoting a brand and using the brand tone of voice in different ways on a variety of platforms.
- Experience working with both paid and organic social media content.
- Experience collating and analysing insights and data from digital platforms, and identifying trends.
- Experience in building effective and trusting relationships with senior managers with confidence to be persuasive, flexible and solution-driven.- New Appointments Group, Expertly Matching Employers and Jobseekers since 1975. Committed to diversity, equality and opportunity for all.