Marketing Strategist

We are seeking an experienced Marketing Strategist who is proficient in managing digital campaigns for our client who is established within the public sector.- Benefits include a competitive salary, a hybrid working pattern, and the option to work from a local office if commuting, when appropriate.
- Duties of this role:
- To provide evidence-based digital marketing recommendations and rationale for a wide variety of projects and campaigns and execute tactics with a high level of technical marketing knowledge and skill.
- To advise on, and assist with, the implementation of an SEO strategy to enhance website engagement.
- Run social media channels day-to-day, and during major incidents and emergencies.
- Create engaging brand-relevant content (including innovative and trend-based reels and TikToks) independently as well as in collaboration with in-house videographers and photographers.
- Assist the press office when required and be part of the out-of-hours Press Officer on-call rota (one in every six weeks).

Required Skills & Expertise:
- Degree level or equivalent marketing/communications qualifications or experience gained in a busy communications or engagement team, or marketing agency.
- Must hold a full clean UK driving licence.
- Experience providing evidence-based digital marketing strategy recommendations, and executing tactics with proven outcomes.
- Experience implementing SEO to enhance website engagement.
- Experiencing setting social media strategies, creating content plans, and running multiple channels.
- Experience writing engaging copy for social media and websites.
- Experience promoting a brand and using the brand tone of voice in different ways on a variety of platforms.
- Experience working with both paid and organic social media content.
- Experience collating and analysing insights and data from digital platforms, and identifying trends.
- Experience in building effective and trusting relationships with senior managers with confidence to be persuasive, flexible and solution-driven.- New Appointments Group, Expertly Matching Employers and Jobseekers since 1975. Committed to diversity, equality and opportunity for all.