Digital Marketing Specialist
1 day ago
Location: Remote, UK or Ireland based
Salary: £24,000 - £29,000 per annum (dependent on experience)
About the Role:
- Digital Content Creation & Social Media: Develop engaging content from topics, customer stories and company achievements for social media platforms. Maintain and adapt brand voices across multiple channels to enhance customer engagement.
- Online Advertising Campaigns: Plan, execute and optimise online ad campaigns, including Google Ads, paid social media and shopping campaigns. Monitor performance metrics to ensure optimal ROI and adjust strategies as needed.
- Email Marketing: Utilise Hubspot CRM to design and execute email campaigns that engage and inform.
- Website Management: Regularly update and optimise content, products and promotions on e-commerce sites. Manage pricing updates, implement sales campaigns and improve user experience to maximise conversions.
- Collaboration & Campaign Development: Work with team members and other departments to produce high-quality content for digital platforms. Support the launch of new products, promotions and seasonal campaigns.
- Performance Reporting: Analyse and report on the effectiveness of campaigns, providing actionable insights to the Head of Marketing and E-commerce.
About You: A creative and detail-oriented individual with a passion for digital marketing and storytelling. Experience in managing online ad campaigns, including Google Ads and shopping campaigns, HubSpot CRM and email marketing tools. Proven experience with building audience growth and engagement across social media platforms. Strong organisational skills with the ability to manage tight deadlines and multiple projects effectively. Experience with HTML, Magento or another e-commerce based website. Degree in PR, Marketing, Communications or a related field.
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