Marketing Strategy Lead
3 weeks ago
We are seeking an experienced Marketing Lead to drive supplier-funded marketing strategy for our retail clients.
Key Responsibilities:
- Collaborate with the Head of Department and Brand Marketing Manager to align supplier activities with the marketing strategy focused on awareness, differentiation, and driving in-store traffic.
- Oversee marketing budgets, supplier funding, and financial forecasts. Track supplier funds and manage billing, reconciliations, and accruals to maintain budget compliance.
- Work with the Marketing Campaigns & Communications Coordinator and Projects Coordinator to deliver integrated campaigns.
- Support the Member Claims Coordinator with local A&P spend opportunities and work closely with the Projects Coordinator to facilitate staff reward programs.
Essential Experience:
- Extensive knowledge and hands-on experience with a broad range of marketing tactics, including digital and traditional media.
- Strong background in corporate communications, from ideation to deployment.
- Proven ability in brand management with a deep understanding of brand positioning and customer targeting.
- Financial management expertise, including forecasting, budget reconciliation, and billing.
- Track record of leading a team and developing marketing strategies in a retail setting.
Salary: $80,000 - $110,000 per year, depending on experience.
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