Strategic Growth Director for Go-To-Market Development

1 week ago

London, Greater London, United Kingdom Palm Venture Studios Full time

About Palm Venture Studios

Palm Venture Studios is a venture studio with a national footprint, backed by a single-family office. Our focus lies in acquiring early-stage distressed companies or assets and seeding new startup companies that are not only profitable but also create positive social impact.

We aim to empower entrepreneurs through our curated marketplace, Huddle, which provides fractional design, software development, and brand and marketing talent for startups. By leveraging UX/UI and brand design expertise, we help businesses solve their marketing challenges effectively.

However, our current approach faces stiff competition from small consulting firms and other marketplaces, making it difficult to generate repeat revenues from clients. To overcome this, we intend to evolve the Huddle offering into a 'full-stack' go-to-market solution for early and growth-stage companies and SMBs.

The foundation of our strategy is a highly curated network of 1,500 top designers, marketers, growth experts, brand designers, product managers, and software engineers with portfolios from notable technology companies and agencies.

We plan to pivot our business model to offer customers an entire go-to-market function in a box: expert Chief Marketing Officers (CMOs), tools for understanding and planning their go-to-market strategy, and an expert network of professionals to execute the work and help businesses achieve their objectives.

The key component of our transformation will be offering startups a high-performance strategic go-to-market plan, template-driven, actionable, and highly valuable. We will also provide fractional workers on Huddle the best possible place to build their enterprise: easy payments and invoicing, attractive compensation, a brand, community of like-minded workers, and potentially other perks and benefits long-term.

  • Market research and market mapping
  • Competitive research and SWOT analysis
  • Customer research (quantitative and qualitative)
  • Ideal Customer Profile creation and validation
  • Brand design and development
  • Positioning, messaging, and voice
  • Copywriting and content creation
  • A/B testing of messaging
  • Collateral and graphic design
  • Channel testing (paid acquisition)
  • SEO optimization

To ensure success, we need to develop an assessment and scoping process that allows us to accurately understand what companies need. This will enable us to find, recruit, onboard, organize, and deploy teams or rosters of fractional and freelance talent to deliver on those scopes of work.

In this role, you will serve as a Head of Go To Market for Palm Venture Studios, driving progress across the Palm portfolio, enhancing product market fit, and contributing to accelerating revenue growth.

You will be responsible for pivoting the Huddle software and talent pool to deliver under the new frameworks.

What You'll Bring

  • Marketing Expertise: A strong background in marketing strategy and execution, including for 'zero to one' products, product lines, or brands.

Your Compensation Package

This role includes a competitive base salary, performance bonuses, equity, and benefits. Estimated salary range is $120,000 - $180,000 per annum, depending on your experience and qualifications.

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