Senior Marketing Specialist

6 days ago

Liverpool, Liverpool, United Kingdom RSM Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at RSM. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy to support the growth of our Finance Function Support solution.

Key Responsibilities
  • Marketing Strategy and Planning
    • Develop and implement a marketing plan that aligns with the company's overall business strategy and goals.
    • Work closely with the heads of departments to understand the growth strategy and plan the marketing and communications strategy accordingly.
    • Collaborate with the wider marketing team to ensure industries and locations incorporate and effectively rollout the national activity.
  • Stakeholder Management
    • Build and maintain strong strategic relationships with key stakeholders, including the Head of Finance Function Support and department heads.
    • Support the Head of Finance Function Support with their personal branding, messaging, and routes to market.
    • Build strong relationships with technical and delivery teams to understand and support the technical needs of our messaging and underlying technical content.
  • Campaigns and Communications
    • Originate, develop, and lead on all related campaigns from inception through to delivery, ensuring that messages are consistent with the strategy.
    • Own and maintain the content for Finance Function Support on the website, optimizing page performance, engagement, and seeking continuous improvement.
    • Work closely with the Marketing Project and Operations team to plan and deliver major campaigns.
    • Work closely with the industry marketing team to create content and campaigns to support our solutions.
    • Work closely with demand generation to ensure campaigns and communications are optimized to generate opportunities.
    • Lead on social media activity for Finance Function Support, developing and owning content and advising key Finance Function Support commentators.
    • Identify and evaluate potential new marketing opportunities that support the targeting activity of the team.
    • Monitor and report ROI from marketing activity to share successes and shape future plans.
    • Take the lead on knowledge sharing and internal communications for the solution, including ownership of internal comms channels.
  • Bids
    • Work with the Bid team to collaborate on the production of best practice content for Finance Function Support.
    • Develop and maintain credentials, case studies, testimonials, and other material to support business development and ensure marketing collateral drives lead generation.
  • Client Experience
    • Utilize knowledge gained from client insight to help shape future marketing campaigns and communications.
  • Other
    • Build internal and external networks and third-party relationships as appropriate.
    • Deliver work for other solutions and ad hoc projects as directed by the Head of Consulting Marketing.

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