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Marketing Specialist/Senior Specialist
2 months ago
GK Recruitment is seeking a skilled and adaptable Marketing Specialist to become a vital part of our dynamic team.
The ideal candidate will take charge of crafting and implementing all-encompassing marketing initiatives across diverse platforms, including Pay-Per-Click (PPC), Search Engine Optimization (SEO), branding, social media, and public relations (PR).
Key ResponsibilitiesStrategic Development: Formulate and execute integrated marketing plans that align with business goals and drive customer engagement.
PPC Campaign Management: Design and manage PPC campaigns on various platforms, ensuring optimal return on investment and lead generation.
SEO Optimization: Conduct thorough keyword analysis, enhance website content, and track SEO metrics to boost search engine visibility and organic traffic.
Branding Collaboration: Work closely with the design team to produce compelling branding assets, including logos, brand standards, and promotional materials.
Social Media Engagement: Oversee social media accounts, develop content schedules, and interact with followers to foster brand loyalty and increase engagement.
Public Relations Strategy: Create and implement PR initiatives, including press communications, media outreach, and partnerships with influencers to elevate brand image.
Data Analysis: Monitor marketing performance metrics and trends to inform strategic adjustments and enhance campaign effectiveness.
Industry Awareness: Stay informed about the latest trends, best practices, and technological advancements in digital marketing to maintain a competitive edge.
Cross-Functional Collaboration: Partner with various departments, including sales, product development, and customer support, to ensure cohesive marketing efforts.
Project Management: Efficiently manage budgets, timelines, and resources to guarantee timely and cost-effective delivery of marketing projects.
QualificationsEducational Background: A Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- Demonstrated experience in formulating and executing effective marketing strategies across PPC, SEO, branding, social media, and PR.
- Familiarity with digital marketing tools and platforms, including Google Ads, Google Analytics, SEO software, and social media management applications.
- Strong analytical capabilities to interpret data, derive insights, and enhance campaign performance.
- Creative mindset with the ability to generate innovative marketing solutions.
- Proficient project management skills, capable of handling multiple priorities efficiently.
- Experience in B2B or B2C marketing is advantageous.
- Relevant certifications in digital marketing, PPC, SEO, or similar fields are preferred.
This position is ideal for a motivated Marketing Specialist with 1-3 years of experience, eager to take on comprehensive marketing responsibilities and gain a broader understanding of brand development and marketing coordination.
This job description serves as a general outline of the responsibilities and qualifications for the Marketing Specialist role at GK Recruitment.
