Digital Marketing Specialist

1 week ago

Liverpool, Liverpool, United Kingdom Lupa Recruitment Full time

Job Title: Digital Marketing Specialist

Job Type: Full-time

Company: Lupa Recruitment

About Us:

Lupa Recruitment is a leading recruitment agency specializing in placing top talent in various industries. We are committed to delivering exceptional service and results-driven solutions to our clients.

Job Description:

We are seeking a highly skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for managing and enhancing our clients' presence on the LinkedIn platform.

Key Responsibilities:

  • Set up and professionally optimize LinkedIn profiles for team members and the organization.
  • Ensure that profiles are consistent, up-to-date, and reflect our brand identity and values.
  • Create compelling and relevant content tailored to their audience, including articles, posts, and updates.
  • Utilize relevant hashtags and keywords to increase visibility and engagement.
  • Schedule and manage regular content posting to maintain an active presence on LinkedIn.
  • Design and implement a comprehensive strategy to grow our LinkedIn following in key sectors.
  • Identify and engage with potential clients, partners, and industry influencers.
  • Use LinkedIn's tools and features, such as groups and events, to foster community and engagement.
  • Plan, execute, and manage targeted LinkedIn ad campaigns to reach specific audiences.
  • Monitor ad performance and make adjustments to maximize ROI.
  • Collaborate with the marketing team to align ad campaigns with overall marketing objectives.
  • Track and analyze key metrics related to LinkedIn activity, such as engagement rates, follower growth, and ad performance.
  • Report back regularly with insights and data to assess the effectiveness of strategies and campaigns.
  • Provide actionable recommendations to improve conversion rates and generate sales opportunities.

Qualifications:

  • Proven experience managing and optimizing LinkedIn profiles and content.
  • Demonstrated success in running LinkedIn ad campaigns and growing a professional following.
  • Strong understanding of LinkedIn's algorithms, tools, and best practices.

Skills and Abilities:

  • Excellent communication and writing skills, with a talent for crafting engaging content.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative thinking and problem-solving abilities.
  • Familiarity with digital marketing strategies and tools.
  • Ability to work independently and manage multiple tasks effectively.

Benefits:

  • Competitive salary of £35,000 per year.
  • Performance-based bonus structure.
  • Opportunities for professional growth and development.
  • Flexible working environment.

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