Digital Marketing Specialist

5 days ago


Liverpool, Liverpool, United Kingdom Zachary Daniels Full time
Job Overview

We are seeking a highly skilled Digital Marketing Specialist to join our team at Zachary Daniels, a leading recruitment consultancy. As a Performance Marketing Manager, you will be responsible for driving business growth through effective PPC campaigns.

Key Responsibilities
  • Campaign Development
    • Craft and execute PPC campaigns across multiple platforms to achieve business objectives
    • Conduct thorough keyword research to refine and expand keyword targeting and lists
  • Data Analysis
    • Make data-driven decisions to improve campaign effectiveness and ROI
    • Consistently track, analyze, and report on KPIs and optimization strategies
  • Collaboration
    • Work closely with the wider marketing team to develop strategies and identify target audiences
    • Collaborate with cross-functional teams to drive business growth
  • Content Creation
    • Develop compelling copy and imagery to support PPC campaigns
Requirements
  • Experience
    • Proven experience as a PPC Manager in a retail or e-commerce environment
  • Skills
    • Extensive knowledge of the full PPC process (campaign setup, reporting, and optimization)
    • Highly analytical and solution-focused
    • Strong communication and collaboration skills
About Us

Zachary Daniels is a niche recruitment consultancy specializing in various industries, including buying, merchandising, and e-commerce. We are committed to delivering exceptional recruitment services to our clients.



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