Strategic Marketing Director

1 month ago

London, Greater London, United Kingdom Intelligent People Full time

We are seeking a highly skilled Strategic Marketing Director to lead our marketing efforts and drive business growth. Established 20 years ago, our organisation has a strong financial foundation and is expanding into new areas.

This is a brand-new position where you'll be building the marketing function from the ground up, in a well-resourced organisation. There's a content team and SEO director in house. It's a hands-on role.

Responsibilities:

  • Develop and manage brand and digital marketing activities across multiple websites and new brands, primarily targeting SMBs.
  • Oversee all aspects of digital marketing, including PPC, SEO, email marketing, and social media.
  • Lead and inspire a marketing team to achieve ambitious growth targets.
  • Create compelling brand narratives and execute multi-channel marketing strategies.
  • Manage external marketing agencies and ensure alignment with company objectives.
  • Report on digital marketing performance and ROI to the CEO regularly.
  • Identify opportunities for cross-selling and upselling products within the group.
  • Ensure all marketing efforts adhere to brand guidelines and legal standards.

Qualifications:

  • Proven track record in B2B digital marketing, targeting SMBs.
  • Experience in professional services marketing is a plus.
  • Building a marketing team from scratch and working hands-on.
  • Significant experience in performance marketing (SEO, PPC, CRO) and brand strategy.
  • Results-driven mindset with a hands-on approach to marketing challenges.
  • Ability to thrive in a fast-paced environment with shifting priorities.
  • Proficiency in CRM and CMS platforms, leveraging data to optimize marketing strategies.
  • Familiarity with digital marketing channels, including paid search, social media, and email marketing.
  • Knowledge of customer persona development is desirable.

This client cannot offer visa sponsorship.

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