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Brand and Content Strategist

2 months ago

Harrogate, North Yorkshire, United Kingdom Munchkin Full time
About Munchkin

Munchkin is a leading consumer product company and the most loved baby lifestyle brand, known for its innovative gear and products for children, mothers, and caregivers. With a global distribution in over 50 countries, Munchkin has sold billions of dollars of products through key retail partners such as Target, Walmart, and Amazon.

Job Summary

We are seeking a highly skilled Content and Advertising Strategist to drive long and short-term growth through new customer acquisition and retention. This role will focus on driving performance marketing campaigns across UK and EU digital marketing channels, with a specific focus on Amazon and Amazon Search.

Key Responsibilities
  • Implement the optimization of product pages with digital assets to engage and enrich consumer experiences with the Munchkin brand.
  • Implement the optimization of written content with key words to aid search and product discoverability.
  • Learn and support paid media multi-channel strategy and grow customer base by developing timely and creative campaigns targeted at the right audience.
  • Assist in development, manage and execute EU online digital marketing strategy.
  • Assist in planning and implementing performance marketing and direct to consumer campaigns & programs to drive sales, improve conversion and repeat rates across EU.
  • Assist in driving relevant and high-quality traffic and acquisition across several channels.
  • Assist onsite conversion rate optimization (CRO) direct-to-consumer websites.
  • Assist the end-to-end CRM lifecycle marketing planning and execution.
  • Collaboration with e-comm team on pureplay retailers & brand teams to ensure integrated plans and content.
  • Develop and deliver insights and regular (weekly) and had hoc reporting, monitoring performance and optimizing to drive effectiveness.
Requirements
  • 1-2+ years' experience in a commercially focused ecommerce role, with a good understanding of digital technologies.
  • Paid search experience and cross-channel experience in SEO, paid social, display etc.
  • Results-driven marketer with proven analytical skills and advanced Excel skills for planning and reporting.