Senior Marketing Strategist

4 days ago


Harrogate, North Yorkshire, United Kingdom Carefound Group Full time
Marketing Manager Job Description

We are seeking a skilled Marketing Manager to lead our marketing strategy and execute campaigns to promote Carefound Home Care.

Key Responsibilities
  • Develop and implement comprehensive marketing strategies to promote Carefound Home Care
  • Work with local branches to create local marketing plans covering client attraction and carer recruitment
  • Manage and lead marketing campaigns across various media channels, including SEO, PPC, social media, email, and print
  • Oversee brand management to ensure consistency in messaging across all platforms and channels
  • Develop high-quality content, such as blogs, client testimonials, case studies, images, and videos
  • Create engaging content for social media accounts in partnership with local branches
  • Manage the company website, produce engaging content, and undertake SEO activities
  • Maintain the online profile, including on care platforms, review websites, and recruitment platforms
  • Develop marketing literature to promote the organisation
Requirements
  • Prior experience as a marketing manager
  • Degree-level qualification in marketing
  • Proven experience developing and implementing marketing campaigns
  • Demonstrated expertise in digital marketing, creative design, social media management, and web analytics
  • Proficiency in Microsoft and marketing software
  • Strong knowledge and expertise in content writing
  • Good understanding of market research techniques
  • Excellent communication, planning, and organisational skills
  • Warm, patient, and compassionate personality, with emotional resilience and calm under pressure
  • Enthusiastic and positive attitude
  • Flexibility to travel when required


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