Marketing Manager

4 weeks ago


Harrogate, North Yorkshire, United Kingdom Carefound Home Care Full time
Carefound Home Care Marketing Manager Job Description

We are seeking a highly experienced and proactive Marketing Manager to lead and execute our marketing strategy, driving growth and brand visibility for Carefound Home Care.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies to promote Carefound Home Care
  • Work with local home care branches to lead and deliver all aspects of our online and offline marketing
  • Manage and lead marketing campaigns on a variety of media, including SEO, PPC, social media, email, and print
  • Oversee brand management, ensuring consistency in messaging across all platforms and channels
  • Create and manage high-quality content, including blogs, client testimonials, case studies, images, and videos
  • Manage our website, produce engaging content, and undertake SEO activities
  • Maintain our online profile, including on care platforms, review websites, and recruitment platforms
  • Create marketing literature to promote the organisation, including brochures, case studies, press releases, and award entries
  • Manage our internal communications platform, including content and access
  • Attend external events to enhance the organisation's presence, as required
  • Conduct market research to identify opportunities for promotion and growth
Requirements:
  • Prior experience as a marketing manager
  • Degree-level qualification, or equivalent, in marketing
  • Proven experience developing and implementing marketing campaigns
  • Demonstrated expertise in digital marketing, creative design, managing social media, and web analytics
  • Proficiency in Microsoft and marketing software, including Canva, Hootsuite, Google Analytics, and InDesign
  • Strong knowledge and expertise in content writing
  • Good understanding of market research techniques
  • Excellent communication, planning, and organisational skills
  • Warm, patient, and compassionate, with emotional resilience and calm under pressure
  • Enthusiastic and positive 'can-do' attitude
  • Flexibility to travel, as required

We offer a competitive salary, benefits including 25 days' holiday plus bank holidays, pension, employee assistance programme, refer-a-friend scheme, service and recognition awards, and training and development opportunities.

Apply online today and we'll be in touch.



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