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Marketing Director

1 month ago

Harrogate, North Yorkshire, United Kingdom Carefound Home Care Full time
Carefound Home Care Marketing Manager Job Description

We are seeking a highly skilled and experienced Marketing Manager to lead and execute our marketing strategy, driving growth and increasing brand visibility for Carefound Home Care.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies to promote Carefound Home Care
  • Work with local home care branches to lead and deliver all aspects of online and offline marketing
  • Manage and lead marketing campaigns across various media channels, including SEO, PPC, social media, email, and print
  • Oversee brand management, ensuring consistency in messaging across all platforms and channels
  • Create and manage high-quality content, including blogs, client testimonials, case studies, images, and videos
  • Manage our website, produce engaging content, and undertake SEO activities
  • Maintain our online profile, including on care platforms, review websites, and recruitment platforms
  • Create marketing literature to promote the organisation
  • Manage internal communications and attend external events to enhance the organisation's presence
  • Conduct market research to identify opportunities for promotion and growth
Requirements:
  • Prior experience as a marketing manager
  • Degree level qualification, or equivalent, in marketing
  • Proven experience developing and implementing marketing campaigns
  • Demonstrated expertise in digital marketing, creative design, managing social media, and web analytics
  • Proficiency in Microsoft and marketing software
  • Strong knowledge and expertise in content writing
  • Good understanding of market research techniques
  • Excellent communication, planning, and organisational skills
  • Warm, patient, and compassionate, with emotional resilience and calm under pressure
  • Enthusiastic and positive 'can do' attitude
  • Flexibility to travel where required