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Freelance Product Marketing Specialist

2 months ago

London, Greater London, United Kingdom Intergage Full time

Are you ready to drive growth and exceed marketing objectives in the SaaS industry? As a product marketing expert, you will possess a deep understanding of our customers' needs and effectively communicate the advantages of our solutions.

About the Role

We are seeking a highly skilled product marketing professional to join our team at Expana. As a product marketing evangelist, you will work closely with stakeholders to create and execute innovative product marketing strategies that align with customer requirements and market dynamics.

Key Responsibilities:

  • Implement and execute detailed product marketing strategies to drive high growth.
  • Acquire a comprehensive understanding of our full range of products and services and effectively communicate their value to customers and/or potential clients through marketing materials.
  • Collaborate cross-functionally to identify stakeholder needs, align offerings, and integrate them into marketing strategies.
  • Lead content ideation and the Content Marketing Strategy to create relevant content and thought leadership pieces for sector-specific marketing initiatives.
  • Analyse campaign performance, make adjustments based on data insights, optimise strategies, and achieve marketing goals effectively.

Requirements:

  • 5+ years of technology-based enterprise product marketing experience.
  • Knowledge of the supply chain, commodities, or market intelligence/research space is strongly preferred.
  • Complex Enterprise Software marketing experience is preferred.
  • Possess a good understanding of product marketing techniques for high-growth B2B businesses, focusing on SaaS subscriptions.
  • Experience developing product lead marketing aligned with the product development and release cycle.
  • Experience in B2B SaaS product marketing and lead generation to support revenue growth.
  • Experience in developing SEO and product-aligned marketing messaging to support revenue development.

We are looking for a team player who shares our core values of trust, transparency, creativity, and ownership. If you are a motivated and results-driven product marketing professional, we encourage you to apply for this exciting opportunity.