Head of Customer Relationship Management

1 month ago

London, Greater London, United Kingdom Plum Fintech Full time

At Plum Fintech, we're on a mission to maximise wealth for all. We're making saving money effortless and turning investing into something everyone can do.

Our journey began back in 2017, when we became one of the first to use artificial intelligence and automation to simplify personal finance. Fast forward to today, and we've already helped people save £2 billion across 10 European markets.

Named the UK's fastest-growing fintech in the Deloitte Technology Fast 50, our success is down to the passion and dedication of our diverse team. Based in our London, Athens and Nicosia offices, 180 talented people work together to empower people to do more with their money. And now, the team is growing.

The Role

As the Head of CRM at Plum Fintech, you will play a pivotal role in driving revenue growth from our customer base through strategic customer communications. You will be responsible for crafting and executing comprehensive marketing campaigns aimed at driving subscriptions, cross-selling products, and enhancing customer engagement to mitigate churn. This role requires a strategic thinker with a deep understanding of customer behaviour, data fluency with the ability to quickly run experiments specific to metrics, exceptional communication skills, and a passion for driving results.

Key Responsibilities:

  • Develop and implement Plum Fintech's CRM strategy aligned with company goals to drive revenue growth from the Plum Fintech customer base
  • Lead the creation of targeted marketing campaigns aimed at cross-selling subscription tiers and additional products or services
  • Utilise data-driven insights to segment the customer base and personalise marketing communications for maximum impact
  • Collaborate closely with the product team to identify opportunities for product-led growth and develop marketing strategies to support new feature launches or enhancements
  • Oversee the end-to-end execution of marketing campaigns, including campaign ideation, creative development, channel selection, and performance tracking
  • Continuously monitor and analyse key performance metrics to assess campaign effectiveness and identify areas for optimisation
  • Work closely with the customer success team to understand customer needs, preferences, and pain points, and tailor marketing initiatives accordingly
  • Implement strategies to increase customer engagement and loyalty, ultimately reducing churn and increasing customer lifetime value
  • Stay informed about industry trends, competitive landscape, and best practices in customer marketing, and leverage this knowledge to drive innovation and continuous improvement

Requirements

  • 10+ years experience working in CRM
  • 3+ years successfully leading a CRM/Customer Marketing team, preferably within the fintech or SaaS industry
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
  • Strong analytical skills with the ability to interpret data and derive actionable insights
  • Excellent communication skills with the ability to craft compelling messages tailored to different audience segments
  • Willing to be hands-on to deliver the strategy, alongside their team
  • Strategic thinker with the ability to develop and execute long-term marketing strategies
  • Experience working cross-functionally with product, sales, and customer success teams
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms
  • Demonstrated leadership capabilities with the ability to inspire and motivate a team

Plum Fintech's Perks

  • We're all in this together Own part of the company through stock options
  • Private health insurance
  • Annual training budget
  • Flexible approach to remote working, though we encourage at least 2-3 days a week in our beautiful office in central London for optimal collaboration
  • Team breakfast on Tuesdays and team lunch on Thursdays in the office, as well as a plentiful supply of fruit, snacks and coffee
  • Free Plum Premium subscription (normally £9.99 a month)
  • 2 weeks paid sabbatical after four years of service
  • 25 days holiday a year, excluding bank holidays (33 in total)
  • 45 days work from anywhere
  • Employee referral scheme up to £4000
  • 1 day paid leave for volunteering, supporting you giving back to society
  • Enhanced maternity pay
  • Team trip to secret destinations once a year

If you think this sounds like a bit of you then don't hesitate to get in touch

Thanks,

Plum Fintech team

*Plum Fintech is an Equal Opportunity Employer. Plum Fintech does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.

  • Head of Customer Acquisition

    2 months ago

    London, Greater London, United Kingdom HEAD OFFICE Full time

    About the RoleWe are seeking a highly skilled and experienced professional to lead our customer acquisition efforts as the Head of Customer Acquisition. This is a key role within our organisation, responsible for developing and executing a comprehensive customer acquisition strategy aligned with our customer plan and overall brand and customer strategy.Key...

  • Customer Relationship Manager

    4 weeks ago

    London, Greater London, United Kingdom State Bank of India UK Full time

    We are seeking a highly skilled Customer Relationship Manager to join our team at State Bank of India UK. As a key member of our branch, you will be responsible for delivering exceptional customer service and driving sales growth through strong relationships with our clients.Main Responsibilities:Identify and pursue sales opportunities through client...

  • Head of Commercial Management

    1 month ago

    London, Greater London, United Kingdom HEAD OFFICE Full time

    Job Title: Head of Commercial ManagementLocation: Head Office, LondonJob Type: Full-timeAbout the Role:We are seeking a highly skilled and experienced professional to lead our commercial management team. The ideal candidate will have a strong background in customer acquisition and a proven track record of developing and implementing successful strategies.Key...

  • Strategic Customer Acquisition Lead

    4 weeks ago

    London, Greater London, United Kingdom HEAD OFFICE Full time

    About the RoleWe are seeking a highly skilled Strategic Customer Acquisition Lead to join our team at HEAD OFFICE. As a key member of our digital marketing team, you will be responsible for developing and executing a comprehensive customer acquisition strategy to drive business growth and customer outcomes.Key ResponsibilitiesLead a team of digital marketing...

  • Head of Customer Relationship Management

    1 month ago

    London, Greater London, United Kingdom Plum Full time

    About the RoleWe are seeking a seasoned CRM professional to drive revenue growth from our customer base through strategic customer communications. As the Head of CRM, you will play a pivotal role in developing and implementing Plum's CRM strategy, leveraging data-driven insights to segment the customer base and personalise marketing communications for...

  • Senior Customer Relationship Manager

    3 weeks ago

    London, Greater London, United Kingdom Hermès Paris Full time

    CRC Team OverviewThe Customer Relationship Centre is a vital division within Hermès GB, serving as the primary contact point for UK and Ireland customers. Our team provides a cohesive and consistent message, handling inquiries and customer interactions across various communication channels.We manage a high volume of customer interactions, ensuring...

  • Customer Acquisition Manager

    3 days ago

    London, Greater London, United Kingdom AJ Bell Management Limited Full time

    Head of Customer Marketing (D2C)We're seeking an experienced professional to lead our customer acquisition efforts for the AJ Bell retail platform. As Head of Customer Marketing (D2C), you will be responsible for acquiring, engaging, and analysing customers, with a focus on delivering excellent customer outcomes.This strategically senior role requires an...

  • Credit Relationship Manager

    2 weeks ago

    London, Greater London, United Kingdom Chamberlain Career Management Full time

    Job Title: Restructuring ManagerJob Purpose:The primary responsibility of this role is to manage the credit relationship for customers classified as Watch and Recoveries.The aim is to return customers to good health, but where that is not practical to minimise provisions and maximise recoveries in as capital efficient manner as possible.Key...

  • Head of Customer Relationship Management

    4 weeks ago

    London, Greater London, United Kingdom Plum Fintech Full time

    Drive Revenue Growth with Our CRM TeamWe're on a mission to maximise wealth for all at Plum Fintech. Our customer-centric approach requires a skilled CRM professional to lead our customer marketing efforts and drive revenue growth.About the RoleAs the Head of CRM, you will be responsible for developing and executing our CRM strategy, aligned with company...

  • Global Head of Customer Relationship Management

    3 weeks ago

    London, Greater London, United Kingdom Michael Page (UK) Full time

    About this opportunityWe are seeking a talented individual to take on the role of Global Head of CRM and Marketing Automation, joining a global FTSE 250 consultancy based in London. This is a fantastic opportunity to develop and execute a commercially focussed CRM Marketing Automation & Lifecycle Roadmap that aligns with the company's goals and objectives...

  • Strategic Customer Acquisition Lead

    3 days ago

    London, Greater London, United Kingdom Head Office Full time

    About the Role:We are seeking an experienced Strategic Customer Acquisition Lead to join our team at Head Office.Key Responsibilities:Develop and implement a comprehensive customer acquisition strategy to drive business growth and deliver exceptional customer outcomes.Lead a high-performing team of digital marketing specialists, driving channel excellence...

  • Head of Customer Marketing and Acquisition

    3 days ago

    London, Greater London, United Kingdom AJ Bell Management Limited Full time

    Unlock your potential in a leading financial services company, AJ Bell Management Limited. We are seeking an exceptional Head of Customer Marketing (D2C) to spearhead the acquisition, engagement, and analysis of customers across our retail platform.This strategically senior role demands a deep understanding of brand, marketing, and customer behaviours in a...

  • Customer Service Resource Coordinator

    1 month ago

    London, Greater London, United Kingdom Customer Labs Full time

    Job DescriptionThe Customer Service Resource Coordinator plays a crucial role in managing the Field Service Engineers' resource diary. This position requires excellent customer relations skills, commercial acumen, and the ability to develop and sustain relationships with key stakeholders.Key ResponsibilitiesManage the Field Service Engineers' resource diary...

  • Customer Relationship Manager

    4 weeks ago

    London, Greater London, United Kingdom Vodafone UK Full time

    We are seeking a skilled Customer Relationship Manager to join our team at Vodafone UK. As a key member of our Corporate Accounts team, you will be responsible for managing the day-to-day running of our prestigious corporate customers, ensuring customer loyalty through quality, speed, and innovation.You will deal with all aspects of account administration,...

  • Head of Brand and Digital Strategy

    2 months ago

    London, Greater London, United Kingdom HEAD OFFICE Full time

    Job Title: Head of Brand and DigitalThis is a key role within our organisation, responsible for developing and executing a comprehensive customer acquisition strategy aligned with our customer plan and overall brand and customer strategy.Key Responsibilities:Lead a team of digital marketing specialists to develop channel centres of excellence and drive...

  • Customer Relationship Management Strategist

    7 days ago

    London, Greater London, United Kingdom First Mile Ltd Full time

    About First Mile LtdFirst Mile Ltd is London's top recycling company, serving over 30,000 customers from SMEs and independents to big names like Pret, Zara, and Netflix.We are a growing business making a significant impact in the environmental space. Our mission is to delight and grow our customer base while promoting sustainability and reducing carbon...

  • Customer Relationship Manager

    1 month ago

    London, Greater London, United Kingdom Watts Farms Fresh Produce Holdings Ltd Full time

    As a Customer Relationship Manager at Watts Farms Fresh Produce Holdings Ltd, you will be responsible for maximising the overall customer experience and commercial sales opportunities. You will use a combination of professional interactions to build good working relationships, increase sales orders, resolve complaints, and acquire new customers.You will deal...

  • Customer Relationship Manager

    3 days ago

    London, Greater London, United Kingdom Harrison Scott Associates Full time

    We are seeking a Customer Relationship Manager to join our team at Harrison Scott Associates.In this role, you will be responsible for building and maintaining relationships with existing customers, identifying new business opportunities, and providing exceptional service.The ideal candidate will have excellent communication skills, both verbal and written,...

  • Head of Commercial Management

    1 month ago

    London, Greater London, United Kingdom Head Office Full time

    About the Role:We are seeking a highly skilled and experienced professional to lead our commercial management efforts. The successful candidate will be responsible for developing and executing a comprehensive customer acquisition strategy, working closely with internal teams and external suppliers to achieve business outcomes.Key Responsibilities:Develop and...

  • Head of Customer Acquisition

    1 month ago

    London, Greater London, United Kingdom AJ Bell Management Limited Full time

    About the RoleWe are seeking a highly skilled and experienced Head of Customer Acquisition to join our team at AJ Bell Management Limited. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive customer acquisition strategy that drives business growth and revenue.The ideal candidate will have a...