AI Maturity Benchmark Marketing Leader
2 weeks ago
We are Evident Insights Ltd, a pioneering company building the global standard benchmark for AI maturity in business. Our mission is to accelerate the adoption of AI in banking by creating a comprehensive, unbiased, and transparent public benchmark of corporate AI capability. With over 30 years of experience in building complex indices that drive positive change, we are now looking for a seasoned marketing professional to join our cutting-edge research team.
About the Role:
This is an exceptional opportunity to take ownership of our marketing and growth strategies, driving engagement through social media, lead generation, and paid marketing initiatives. As the Head of AI Maturity Marketing, you will be responsible for developing and implementing our marketing strategy, improving our website, and managing our social media presence. You will also oversee our thought leadership newsletter, The Brief, and collaborate with our PR agency to maximize our brand's visibility.
Key Responsibilities:
• Design and manage nurture funnels in our CRM, Hubspot
• Proactively engage other businesses to build brand partnerships and expand our reach
• Manage junior members of the marketing team as we grow
• Collaborate with our PR agency to optimize our communications strategy
• Develop and implement paid marketing strategies, including SEO and SEM
Requirements:
• Proven experience in marketing operations, ideally with management experience
• Ability to create and execute effective marketing strategies
• Strong communication skills, both written and verbal
• Experience working in B2B environments, preferably in tech start-ups, consulting, or information services
• Highly organized, with the ability to handle multiple projects simultaneously
• Proactive approach, taking ownership without being asked
Nice to Have:
• Experience managing a high-profile newsletter with thousands of subscribers
• Familiarity with Hubspot and Wagtail CMS
• Experience managing events, both in-person and virtual
About Us:
We offer a competitive salary range of £80,000 - £110,000 per annum, depending on experience, plus benefits including share options, 28 days' holiday, flexible working, and private health insurance.
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