Marketing Automation Strategist
6 hours ago
Central Employment is seeking a skilled Marketing Automation Specialist to join their in-house Marketing & Commercial team.
Key Responsibilities:
- Optimise marketing automation platforms to streamline efforts and improve efficiency.
- Integrate marketing automation tools with CRM systems and other marketing technologies.
- Develop automated workflows to move leads through the sales funnel.
- Design and implement email marketing campaigns aligned with business needs and lead generation objectives.
- Conduct A/B tests to optimise campaign performance.
- Monitor and analyse campaign performance to assess effectiveness.
- Segment and manage automated marketing lists for targeted campaigns.
- Analyse customer data to inform campaign strategies.
- Maintain data quality and ensure compliance with data protection regulations.
- Collaborate with content and design teams to develop compelling content for automated campaigns.
- Implement dynamic content and personalisation strategies.
- Develop marketing automation strategies to drive business growth.
Requirements:
- 3+ years of experience in email marketing or marketing automation.
- Experience with marketing automation platforms.
- Excellent communication and analytical skills.
- Detail-oriented with strong organisational and project management skills.
- Ability to work collaboratively in a team environment.
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