Senior Customer Engagement Lead

3 weeks ago


Durham, Durham, United Kingdom Yolk Recruitment Full time
In this dynamic role, you will play a pivotal part in driving customer engagement and delivering business results. As a Senior Customer Marketing Manager at Yolk Recruitment, you will develop and execute targeted marketing programmes that resonate with customers across the UK.

You will be responsible for managing direct and indirect budgets, collaborating with stakeholders, and leveraging data analysis and research to inform campaign development. A strong background in project management, data analysis, and stakeholder engagement is essential for success in this role.

Some key aspects of this role include:
• Developing customer segmentation strategies to inform campaign development
• Managing up to £1m in direct and indirect budget through effective agency resource allocation
• Defining performance metrics and targets to measure campaign effectiveness
• Building relationships with internal stakeholders and partners to secure approvals for marketing activities

About the Opportunity

We are seeking an experienced Marketing Manager looking to apply their expertise in a meaningful way. This fixed-term role is ideal for individuals with a strong background in budget handling and developing customer programmes and delivering campaigns. You will have the opportunity to work in a role that has many customers and is a recognisable name across the UK.

A competitive salary of £45,245, a hybrid working environment, 34 days holiday including bank holidays, and a generous Civil Service pension await the successful candidate.

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