Digital Marketing Strategist
4 weeks ago
At Halfords, our mission is to empower a lifetime of motoring and cycling passion. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
Our TeamThe teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
What We're Looking ForWe are seeking a confident, analytical, and natural communicator who is passionate about SEO and its role in the overall marketing and digital mix. A deep understanding of the complexities of SEO and its implementation is essential.
Key Responsibilities- Develop and execute the SEO strategy across technical capability, content marketing, keyword targeting, and outreach projects
- Implement and manage SEO processes supported by a leading agency
- Collaborate cross-functionally with Marketing, Digital, Trading, and Digital Agencies
- Lead the SEO agency team to deliver projects on time and drive performance uplifts
- Communicate SEO performance and strategy progress to the business
- Manage SEO governance across cross-functional teams and Halfords.com
- Report monthly on SEO performance to senior management teams
- Strong understanding and passion for SEO with a proven track record in delivering results
- Stay up-to-date with the latest trends and best practices in SEO
- Be at the forefront of SEO knowledge and actively participate in the SEO community
- Refine the SEO process and activities to ensure they remain market leading
- Strong technical and analytical experience (GA4)
- Strong link building and content marketing experience
We are an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
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