Digital Marketing Specialist

4 weeks ago


Redditch, Worcestershire, United Kingdom Halfords Full time
About Us

At Halfords, we're dedicated to creating an exceptional customer experience through innovative and customer-driven solutions. Our mission is to inspire and support a lifetime of motoring and cycling.

The teams at our Redditch Support Centre play a vital role in our success and growth, working closely with every other area of our business to drive customer loyalty and satisfaction.

We're looking for a talented PPC Marketing Executive to join our dynamic and fast-paced marketing team. This exciting role will involve implementing and reporting on digital marketing initiatives to maximise ROI across our Paid Search channels.

Key Responsibilities
  • Collaborate with internal and external stakeholders to plan campaigns using relevant data and analysis.
  • Work closely with our agency partners to manage Paid Search campaigns in line with channel best practice and internal KPIs.
  • Develop and support the growth of our affiliate programme, managing agency relationships and affiliate partners.
  • Produce and share regular reporting with internal stakeholders to build understanding of channel performance and opportunities.
  • Build strong relationships with external partners to share insight and ensure agency partners are up to date on product and promotion information.
  • Monitor industry developments and new digital marketing opportunities and initiatives.
Requirements
  • Minimum of 1 year's experience working with Paid Search tools such as Google Ads.
  • Ability to spot trends in data and identify opportunities to improve performance.
  • Experience in producing and presenting digital marketing reports to summarise key learnings and insight.
  • Experience working within a fast-paced marketing team.
  • Foundational understanding of digital marketing channels.
  • Keen analytical mindset and curiosity to learn about new marketing concepts and techniques.
  • Ability to build strong relationships with internal and external stakeholders.
  • Ability to think outside of the box for creative solutions and solve problems.


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