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Head of Media Innovation and Strategy

1 month ago

London, Greater London, United Kingdom CapsLock Full time
About Us:

CapsLock is a performance marketing agency that specializes in boutique digital marketing services. We partner with large American companies in the home improvement industry to drive growth while reducing marketing costs.

About the Role:

We are seeking an experienced and forward-thinking Head of Media Innovation and Strategy to lead our Innovation and Optimization department. The ideal candidate will be a visionary leader with a deep understanding of the performance marketing landscape and a strong focus on emerging traffic sources, media buying automation, and strategic testing.

Key Responsibilities:
  • Develop and execute strategies to explore and test new traffic sources, emerging ad platforms, and innovative media channels.
  • Oversee media automation efforts to optimize bidding, budget allocation, and campaign management at scale.
  • Manage and guide the R&D team in discovering and testing new ad platforms to ensure the agency can offer clients cutting-edge solutions.
  • Lead a team focused on optimizing media buying strategies and tactics for operational media buying.
  • Collaborate with the operational media buying team to apply successful strategies and ensure continuous A/B testing and data-driven insights are used to improve current media buying efforts.
  • Manage a dedicated team responsible for launching new clients and testing new niches.
  • Work closely with the CMO and other senior stakeholders to align media innovation strategies with the company's broader business objectives and client goals.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 10 years in digital marketing with at least 5 years in a leadership role focused on media buying, performance marketing, or media innovation.
  • Strong understanding of media buying platforms and hand-on experience with automation tools and scripts to optimize campaigns.
  • A passion for exploring emerging platforms and technologies with a demonstrated ability to discover and scale new traffic sources and ad channels.
  • Experience leading and growing cross-functional teams.
  • Experience working remotely and collaboratively across departments.
What We Offer:
  • Flexible Remote Work.
  • Work-Life Balance:
    • Full-time employment with a flexible schedule to accommodate your personal needs.
    • Generous paid vacation policy to ensure you have time to recharge.
    • Emphasis on maintaining a healthy work-life balance.
  • Comprehensive Benefits:
    • Attractive benefits package to support your health and wellbeing.
    • Performance-based bonus system to reward your contributions.
  • Professional Growth:
    • Collaborate with a highly skilled and professional team.
    • Opportunities for continuous learning and career advancement.
  • Unique Work Culture:
    • Join a diverse international team that values innovation, collaboration, and mutual respect.