Head of Media Innovation and Strategy

4 weeks ago

London, Greater London, United Kingdom CapsLock Full time

About Us:

CapsLock is a performance marketing agency that specializes in boutique digital marketing services. We partner with large American companies in the home improvement industry to help them drive growth while reducing their overall marketing costs.

About the Role:

We are looking for an experienced and forward-thinking leader to head our Innovation and Optimization department. The ideal candidate will be a visionary leader with a deep understanding of the performance marketing landscape and a strong focus on emerging traffic sources, media buying automation, and strategic testing.

Key Responsibilities:

Lead the Innovation Strategy: Develop and execute strategies to explore and test new traffic sources, emerging ad platforms, and innovative media channels to keep the agency ahead of industry trends.

Oversee Media Automation: Spearhead automation efforts in media buying processes, ensuring that proprietary tools and scripts are developed to optimize bidding, budget allocation, and campaign management at scale.

Research & Development (R&D): Manage and guide the R&D team in discovering and testing new ad platforms to ensure the agency can offer clients cutting-edge solutions.

Media Buying Optimization: Lead a team focused on optimizing media buying strategies and tactics for operational media buying. Develop and implement techniques to enhance key performance metrics (CPA, ROI, CTR) and collaborate with the operational media buying team to apply successful strategies. Ensure continuous A/B testing and data-driven insights are used to improve current media buying efforts.

Client & Niche Launch and Testing: Manage a dedicated team responsible for launching new clients and testing new niches. Oversee the strategic planning, execution, and optimization of campaigns for clients entering new markets, ensuring that all efforts are effectively tested, measured, and optimized for success.

Strategic Leadership: Work closely with the CMO and other senior stakeholders to align media innovation strategies with the company's broader business objectives and client goals.

Team Leadership: Oversee the management of specialized teams, including R&D, Media Automation, Media Buying Optimization, and New Client Launch & Testing. Inspire and mentor team members, fostering a culture of innovation and continuous improvement.

Partnerships and Tools: Identify and manage relationships with media buying platforms, ad tech vendors, and other partners to support innovation and automation efforts. Evaluate third-party tools and technologies that can enhance the team's capabilities.

Attributes:

  • We are looking for a highly motivated, innovative leader who thrives in a dynamic environment.
  • Exceptional communicator with strong critical thinking skills, capable of making data-driven decisions that foster growth and efficiency.
  • Innovative Problem Solver: You demonstrate the ability to identify challenges and develop creative solutions through root-cause analysis and collaborative strategies.
  • Highly Organized & Analytical: You have strong organizational skills, experience managing resources, and a talent for overseeing complex projects from conception to completion.
  • Strong Leadership & Mentorship: You are committed to developing your team and fostering a positive, inclusive work environment.
  • Adaptability: The ability to thrive in a fast-paced, constantly evolving digital landscape with a proactive approach to staying ahead of industry trends.
  • Project Management Expertise: The ideal candidate demonstrates proven experience in managing projects of varying complexity, ensuring successful delivery from initiation to completion. Skilled in resource allocation, timeline management, and risk mitigation.

Requirements:

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum of 10 years in digital marketing with at least 5 years in a leadership role focused on media buying, performance marketing, or media innovation. Proven success in driving innovation and optimizing paid traffic channels.
  • Strong understanding of media buying platforms (Google Ads, Meta Ads, native or display platforms) and hands-on experience with automation tools and scripts to optimize campaigns.
  • A passion for exploring emerging platforms and technologies with a demonstrated ability to discover and scale new traffic sources and ad channels.
  • Experience leading and growing cross-functional teams.
  • Experience working remotely and collaboratively across departments.
  • Prior experience in lead generation is a big plus.
  • Familiarity with using APIs for campaign management and data tracking is a plus.
  • Strong verbal and written communication skills with the ability to present complex ideas to senior management and internal teams in a clear, concise manner.
  • Fluent English.

What we offer:

  • Flexible Remote Work.

Enjoy the flexibility to work from any comfortable location within the CET time zone (preferably), enabling you to create your ideal work environment.

  • Work-Life balance:

Full-time employment with a flexible schedule to accommodate your personal needs.

Generous paid vacation policy to ensure you have time to recharge.

Emphasis on maintaining a healthy work-life balance.

  • Comprehensive benefits:

Attractive benefits package to support your health and wellbeing.

Performance-based bonus system to reward your contributions.

  • Professional growth:

Collaborate with a highly skilled and professional team.

Opportunities for continuous learning and career advancement.

  • Unique work culture.

Join a diverse international team that values innovation, collaboration, and mutual respect.

Remote Work: Yes

Employment Type: Full-time

  • Head of Media Innovation and Strategy

    4 weeks ago

    London, Greater London, United Kingdom CapsLock Full time

    About UsCapsLock is a performance marketing agency that specializes in boutique digital marketing services. We partner with large American companies in the home improvement industry to help them drive growth while reducing their overall marketing costs.About the RoleWe are seeking an experienced and forward-thinking Head of Media Innovation and Strategy to...

  • Head of Media Innovation and Strategy

    4 weeks ago

    London, Greater London, United Kingdom CapsLock Full time

    About Us:CapsLock is a performance marketing agency that specializes in boutique digital marketing services. We partner with large American companies in the home improvement industry to help them drive growth while reducing their overall marketing costs.About the Role:We are looking for an experienced and forward-thinking leader to head our Innovation and...

  • Head of Media Innovation and Strategy

    4 weeks ago

    London, Greater London, United Kingdom CapsLock Full time

    About Us:CapsLock is a performance marketing agency that specializes in boutique digital marketing services. We partner with large American companies in the home improvement industry to help them drive growth while reducing their overall marketing costs.About the Role:We are seeking an experienced and forward-thinking Head of Media Innovation and Strategy to...

  • Head of Brand Strategy

    1 day ago

    London, Greater London, United Kingdom Lipton Media Full time

    About Us: Lipton Media is a global media business seeking a talented Head of Brand Strategy to lead across their accreditation and benchmarking business. This exciting opportunity offers the chance to work on high-profile projects, develop your skills and expertise, and contribute to the company's growth and success.The successful candidate will have...

  • Head of Media Strategy Europe

    1 month ago

    London, Greater London, United Kingdom Budweiser Brewing Group UK&I Full time

    Job Title: Head of Media Strategy EuropeWe are seeking a highly skilled and experienced Head of Media Strategy Europe to lead our media strategy team in Europe. The successful candidate will be responsible for developing and executing media plans for 22 brands across 7 European markets.The ideal candidate will have a strong background in media planning and...

  • Head of UK Media Strategy

    23 hours ago

    London, Greater London, United Kingdom Jellyfish Full time

    Our Ideal CandidateWe are looking for a Head of UK Media Strategy who is passionate about leading innovative media strategies. As a thought leader across complex digital media subject matter, you will develop and implement multi-capability performance media teams that drive business growth and personal fulfillment.Key Responsibilities:Invest in your team's...

  • Head of Social Media Strategy

    1 month ago

    London, Greater London, United Kingdom Lastminute Group Full time

    Job DescriptionAt Lastminute Group, we're looking for a talented Head of Social Media Strategy to join our team. As a key member of our marketing department, you'll be responsible for developing and executing a comprehensive social media strategy that drives engagement and conversions.Key Responsibilities:Lead the development of a social media strategy that...

  • Head of Brand and Social Media

    1 month ago

    London, Greater London, United Kingdom Media IQ Recruitment Ltd Full time

    Job Title: Head of Brand and Social MediaMedia IQ Recruitment Ltd is seeking a highly skilled and experienced Head of Brand and Social Media to join their team. The successful candidate will be responsible for developing and executing a comprehensive social media strategy that aligns with the company's brand and marketing objectives.Key...

  • Head of Digital Media Strategy

    4 weeks ago

    London, Greater London, United Kingdom Digital Frontier Full time

    About UsDigital Frontier is a pioneering media and events company at the forefront of transformative innovation in the digital tech industry. Our mission is to provide fresh, insightful perspectives that transcend the daily news cycle, delivering in-depth stories on how technology is revolutionising business models and creating new markets.We create content...

  • Head of Digital Media Strategy

    4 weeks ago

    London, Greater London, United Kingdom Digital Frontier Full time

    About the RoleWe are seeking a highly skilled Head of Digital Media Strategy to join our team at Digital Frontier. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our overall business goals.The ideal candidate will have a proven track record in social...

  • Head of Digital Media Strategy

    4 weeks ago

    London, Greater London, United Kingdom Digital Frontier Full time

    About Digital FrontierWe're a pioneering media and events company at the forefront of transformative innovation in the digital tech industry. Our mission is to provide fresh, insightful perspectives that transcend the daily news cycle, delivering in-depth stories on how technology is revolutionising business models and creating new markets.We create content...

  • Head of Digital Media Strategy

    4 weeks ago

    London, Greater London, United Kingdom Digital Frontier Full time

    About UsDigital Frontier is a pioneering media and events company at the forefront of transformative innovation in the digital tech industry. We're committed to providing fresh, insightful perspectives that transcend the daily news cycle, delivering in-depth stories on how technology is revolutionising business models and creating new markets.We create...

  • Head of Media Strategy

    1 month ago

    London, Greater London, United Kingdom Kantar Group Full time

    Job Title: Head of MediaWe are seeking an experienced and strategic leader to join our team as Head of Media. This role will be responsible for driving revenue growth and profit from our marketing analytics and media services in the UK and Ireland.Key Responsibilities:Develop and execute a commercial strategy to maximize revenue growth and profit in the UK...

  • Head of Media Strategy and Commercial Operations

    23 hours ago

    London, Greater London, United Kingdom Billion Dollar Boy Limited Full time

    About Billion Dollar BoyBillion Dollar Boy is a global creator agency, utilizing cutting-edge technology to deliver integrated, creator-led advertising and end-to-end campaign management.Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology drives impact.Job OverviewThis...

  • Head of Social Media Strategy

    4 weeks ago

    London, Greater London, United Kingdom Flight Group Full time

    We are seeking a visionary leader to spearhead our social media efforts and redefine the digital landscape.As the Head of Social Media Strategy, you will be responsible for developing and executing a comprehensive social media plan that drives engagement, fosters brand awareness, and fuels business growth.Key responsibilities include:Leading the development...

  • AV Director of Media Strategy

    5 days ago

    London, Greater London, United Kingdom Publicis Media Full time

    Job DescriptionThe AV team at Publicis Media is a collaborative, honest, and proactive group of experts who deliver exceptional results in the media industry. Our team of over 30 passionate individuals is dedicated to providing innovative solutions for our clients, ranging from large to small.As the AV Director of Media Strategy, you will have full...

  • Head of Marketing Strategy and Media

    4 weeks ago

    London, Greater London, United Kingdom PingPong Digital Full time

    Job Title: Head of Marketing Strategy and MediaAbout the Role:We are seeking a highly experienced and skilled marketing professional to lead our marketing strategy and media teams at PingPong Digital. As Head of Marketing Strategy and Media, you will be responsible for developing and executing integrated marketing strategies across various platforms,...

  • Head of Content and Video Strategy

    1 month ago

    London, Greater London, United Kingdom Media Meerkat Full time

    Media Meerkat is seeking a visionary Head of Content and Video Strategy to spearhead the development of our digital video content offerings. This pivotal role involves leading a dedicated team of Content Producers in the creation of explainer-style video content for distribution across YouTube and social media platforms.Key Responsibilities:Develop and...

  • Global Head of Paid Media Strategy

    1 day ago

    London, Greater London, United Kingdom Jellyfish Full time

    Job OverviewWe are seeking a skilled Global Head of Paid Media Strategy to lead our global Paid Media team and shape our Paid Search strategies. This role requires a deep understanding of paid media technologies and processes, as well as excellent leadership and collaboration skills.Main Responsibilities:Develop and implement Paid Search strategies that...

  • Media Innovation Specialist

    4 weeks ago

    London, Greater London, United Kingdom Havas Media Ltd Full time

    About the RoleWe are seeking a highly motivated and creative Media Innovation Specialist to join our team at Havas Entertainment. As a Media Innovation Specialist, you will play a key role in developing and implementing innovative media plans that drive business results for our clients.Key ResponsibilitiesDevelop and implement media plans that meet client...