Head of Media Innovation and Strategy

2 weeks ago

London, Greater London, United Kingdom CapsLock Full time

About Us:

CapsLock is a performance marketing agency that specializes in boutique digital marketing services. We partner with large American companies in the home improvement industry to help them drive growth while reducing their overall marketing costs.

About the Role:

We are looking for an experienced and forward-thinking leader to head our Innovation and Optimization department. The ideal candidate will be a visionary leader with a deep understanding of the performance marketing landscape and a strong focus on emerging traffic sources, media buying automation, and strategic testing.

Key Responsibilities:

Lead the Innovation Strategy: Develop and execute strategies to explore and test new traffic sources, emerging ad platforms, and innovative media channels to keep the agency ahead of industry trends.

Oversee Media Automation: Spearhead automation efforts in media buying processes, ensuring that proprietary tools and scripts are developed to optimize bidding, budget allocation, and campaign management at scale.

Research & Development (R&D): Manage and guide the R&D team in discovering and testing new ad platforms to ensure the agency can offer clients cutting-edge solutions.

Media Buying Optimization: Lead a team focused on optimizing media buying strategies and tactics for operational media buying. Develop and implement techniques to enhance key performance metrics (CPA, ROI, CTR) and collaborate with the operational media buying team to apply successful strategies. Ensure continuous A/B testing and data-driven insights are used to improve current media buying efforts.

Client & Niche Launch and Testing: Manage a dedicated team responsible for launching new clients and testing new niches. Oversee the strategic planning, execution, and optimization of campaigns for clients entering new markets, ensuring that all efforts are effectively tested, measured, and optimized for success.

Strategic Leadership: Work closely with the CMO and other senior stakeholders to align media innovation strategies with the company's broader business objectives and client goals.

Team Leadership: Oversee the management of specialized teams, including R&D, Media Automation, Media Buying Optimization, and New Client Launch & Testing. Inspire and mentor team members, fostering a culture of innovation and continuous improvement.

Partnerships and Tools: Identify and manage relationships with media buying platforms, ad tech vendors, and other partners to support innovation and automation efforts. Evaluate third-party tools and technologies that can enhance the team's capabilities.

Attributes:

  • We are looking for a highly motivated, innovative leader who thrives in a dynamic environment.
  • Exceptional communicator with strong critical thinking skills, capable of making data-driven decisions that foster growth and efficiency.
  • Innovative Problem Solver: You demonstrate the ability to identify challenges and develop creative solutions through root-cause analysis and collaborative strategies.
  • Highly Organized & Analytical: You have strong organizational skills, experience managing resources, and a talent for overseeing complex projects from conception to completion.
  • Strong Leadership & Mentorship: You are committed to developing your team and fostering a positive, inclusive work environment.
  • Adaptability: The ability to thrive in a fast-paced, constantly evolving digital landscape with a proactive approach to staying ahead of industry trends.
  • Project Management Expertise: The ideal candidate demonstrates proven experience in managing projects of varying complexity, ensuring successful delivery from initiation to completion. Skilled in resource allocation, timeline management, and risk mitigation.

Requirements:

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum of 10 years in digital marketing with at least 5 years in a leadership role focused on media buying, performance marketing, or media innovation. Proven success in driving innovation and optimizing paid traffic channels.
  • Strong understanding of media buying platforms (Google Ads, Meta Ads, native or display platforms) and hands-on experience with automation tools and scripts to optimize campaigns.
  • A passion for exploring emerging platforms and technologies with a demonstrated ability to discover and scale new traffic sources and ad channels.
  • Experience leading and growing cross-functional teams.
  • Experience working remotely and collaboratively across departments.
  • Prior experience in lead generation is a big plus.
  • Familiarity with using APIs for campaign management and data tracking is a plus.
  • Strong verbal and written communication skills with the ability to present complex ideas to senior management and internal teams in a clear, concise manner.
  • Fluent English.

What we offer:

  • Flexible Remote Work.

Enjoy the flexibility to work from any comfortable location within the CET time zone (preferably), enabling you to create your ideal work environment.

  • Work-Life balance:

Full-time employment with a flexible schedule to accommodate your personal needs.

Generous paid vacation policy to ensure you have time to recharge.

Emphasis on maintaining a healthy work-life balance.

  • Comprehensive benefits:

Attractive benefits package to support your health and wellbeing.

Performance-based bonus system to reward your contributions.

  • Professional growth:

Collaborate with a highly skilled and professional team.

Opportunities for continuous learning and career advancement.

  • Unique work culture.

Join a diverse international team that values innovation, collaboration, and mutual respect.

Remote Work: Yes

Employment Type: Full-time

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