Brand and Marketing Strategist
5 days ago
Job Summary:
We are seeking a highly skilled and experienced professional to join our team as a Brand and Marketing Lead. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing initiatives that drive business growth and enhance the shopper experience.
Key Responsibilities:
- Create and implement innovative marketing strategies that elevate brand visibility and drive sales across multiple channels.
- Oversee the development and execution of multi-channel campaigns, including digital, in-store, promotions, and events.
- Use data and analytics to measure campaign success and refine strategies for better ROI.
- Mentor and manage a direct report, fostering a high-performance culture.
- Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives.
Requirements:
- Proven experience in marketing and retail, with a strong understanding of shopper behavior and market trends.
- Strong analytical skills and a data-driven mindset.
- Excellent relationship-building and negotiation skills.
- Creative, strategic thinker with a passion for innovation.
About The Advocate Group:
The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their background or experience.
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