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Senior Brand Marketing Manager
2 months ago
We are seeking a highly skilled and experienced Senior Brand Marketing Manager to join our team at Tarsh & Partners Marketing Recruitment. The successful candidate will be responsible for driving the growth of our client's products targeted at lovers of the Road & Gravel biking scene.
Key Responsibilities- Develop and implement a cohesive global marketing plan for Road & Gravel biking products.
- Brief and collaborate with internal teams to create, launch and optimise both on-line and off-line marketing activities.
- Develop high quality and compelling marketing materials for monthly campaigns, new product launches, and athlete/team sponsorships.
- Liaise with Communication, Design and Content teams to develop best in class category communications.
- Manage project timelines and track budgets.
- Monitor and report on the performance of marketing & promotional activity and spend, identifying opportunities to optimise spend and improve effectiveness.
- Support the active brand ambassador and digital influencer programme.
- Hands-on experience working in a dynamic FMCG or other consumer goods environment.
- Proven experience of developing and implementing multi-channel marketing campaigns and the ability to craft compelling consumer stories that drive interest in the brand.
- Ideal candidate will be a 2-wheel fanatic who keeps up with the latest in the cycling industry, and almost certainly likes riding a bike.
- Evidence of building strong relationships and positive impacts of people.
- Good IT skills across MS Office and Adobe programs.
- Excellent project management skills, and an eye for putting the right process in place to get the job done.
Tarsh & Partners Marketing Recruitment is a leading specialist brand in the cycling industry, loved by riders and racers from pro to leisure. We are expanding rapidly into international markets, building a presence in new territories and sectors.
